Description
💜 Own your color, own your confidence.
- ETHICAL BEAUTY BOOST - Vegan, cruelty-free, and PPD-free—because your style should never compromise your values.
- COMPLETE GRAY COVERAGE - Achieve flawless, 100% gray coverage that blends seamlessly with rich, vibrant hues.
- DIVERSE SHADE SPECTRUM - From intense reds to believable blondes and brunettes, find your perfect shade to express your unique vibe.
- NOURISHING POWER BLEND - Infused with ionic wheat germ protein and botanical extracts to protect and strengthen hair during coloring.
- UNMATCHED COLOR LONGEVITY - State-of-the-art European formula ensures your bold look stays fresh and fade-resistant for weeks.
Ion Permanent Brights Creme Hair Color delivers vibrant, long-lasting purple hues with 100% gray coverage. Formulated with nourishing ionic wheat germ protein and botanical extracts, this vegan, cruelty-free, and PPD-free hair color offers a fade-resistant finish that supports ethical beauty choices while keeping your hair healthy and radiant.
