Manstore M104 Cheeky Brief

Description

ManstoreIn 1969, the most controversial designer of the moment, Paco Rabanne, who came especially to propose his very sexy futuristic outfits, with leather, chains and metal, befriended with a young German, Hans Schöller. They concluded an industrial alliance: Hans would manufacture the brand Paco Rabanne men's underwear. Thus was born the Manstore company already geared towards innovation, the avant-garde and the provocation. Soon Hans began to create its own models, such as the first string for man, which caused a scandal. In the 1980s and 1990s, Manstore continues its growth and opens stores in Amsterdam and Paris, as well as through the Germany. But in 1995, Hans Schöller died at age 52. The family business Schöller cannot survive him and collapses. Fortunately, the designer Alfons Kreuzer saved the brand Manstore. It presents a collection that goes back to the roots of Manstore, provocation and the avant-garde.