

💜 Keep your blonde icy, bright, and brilliantly protected — because your hair deserves the spotlight.
KERASTASE Blond Absolu Bain Ultra-Violet Shampoo is a premium purple shampoo enriched with concentrated blue and violet pigments that neutralize brassy, yellow undertones in blonde, bleached, or gray hair. Formulated with Hyaluronic Acid, it hydrates and strengthens hair while protecting it from pollution and oxidation. Designed for weekly use, it delivers salon-level shine, softness, and cool tones without harsh chemicals or overpowering fragrance.



























| ASIN | B07KQQR78J |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #12,291 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #383 in Hair Shampoo |
| Brand | KÉRASTASE |
| Brand Name | KÉRASTASE |
| Customer Reviews | 4.6 out of 5 stars 11,159 Reviews |
| Global Trade Identification Number | 03474636692231 |
| Hair Type | Normal |
| Item Dimensions | 2.76 x 1.89 x 5.59 inches |
| Item Form | Liquid |
| Item Type Name | Kérastase Blond Absolu Bain Ultra-Violet 1 x 250ml |
| Item Weight | 280 Grams |
| Liquid Volume | 250 Milliliters |
| Manufacturer | Kerastase |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Other Special Features of the Product | *Instrumental test using Bain UV + Cicaflash + Huile Cicaextreme on bleached hair. Test conducted in 2022 |
| Product Benefits | Enriched with concentrated blue and violet color-depositing pigments to cancel out yellow undertones |
| Recommended Uses For Product | Anti-Pollution |
| Scent | Floral |
| Scent Name | Floral |
| Suitable Hair Color | Grey |
| Unit Count | 8.5 Fluid Ounces |
C**E
Excellent
I recently purchased this silver-hair shampoo set and I’m truly impressed with the results. The formula is gentle, effective, and really helps neutralize yellow tones, leaving my hair bright, cool, and beautifully silver. My hair feels soft, hydrated, and much healthier after each wash. The price is great for the quality you get, and the set lasts a long time. It’s easy to use, smells amazing, and delivers salon-level results at home. If you have silver, gray, or platinum hair, this set is absolutely worth it. Highly recommended!
D**N
Makes my bleached hair soft and icy white!!!
Why did you pick this product vs others?: This shampoo is so amazing and it makes my hair icy white. My hair is bleached and my hair had a little bit of yellowing after shampooing my hair for a month. I was taken aback when I noticed how it lathered up and when I rinsed it out after letting it sit for 3 minutes my hair felt amazingly soft. I also got the purple masque in this brand. I squeezed the water out of my hair and applied the Kerastase Masque Ultra-Violet on my damp hair and kept it on for 3 minutes and rinsed with cool water. My hair was super soft and moisturized. My hair feels so super soft and it has a shine to it. Yes, this brand is pricy but my hair looks and feels like a million bucks!!! You do not have to use a lot of shampoo or conditioner. The shampoo lathered up really well and I only used a quarter size of shampoo and I only used a quarter size of the Masque Ultra- Violet conditioner on my hair. My hair is short and I do feel I somewhat used a bit too much product. Next time I will use a dime size of shampoo so I won’t have excess lather. I am a very happy customer and I will buy again. I would highly recommend these products. I had excellent results. Every time I touch my hair I smile and I feel absolutely confident. Also, the shampoo and masque Ultra-Violet conditioner does not have a perfume nor chemical smell. It has no odor.
L**B
Great product
The best shampoo for graying hair. Recommended by my stylist. Expensive but lasts a long time.
W**W
Quality shampoo
I really love this shampoo. Wish it wasn’t so pricey but it does last awhile. Leaves hair soft and saves my blonde highlights.
K**N
Matrix is Better
Dyes my hair purple. Smells nice and would recommend this brand for a clarifying shampoo, but I am sticking with Matrix.
M**A
Excellent Results
This shampoo has changed my hair. It doesn't weigh it down but keeps it soft without conditioner. At the same time the hair stays fresher longer and doesn't attract soil as much as ither shampoos. I'm very pleased with this product.
M**A
Worth Every Penny – The Best Purple Shampoo I’ve Tried!
I've had my hair bleached from dark brown to platinum silver for 4 years now. I’ve tried other 2 other purple shampoos but none delivered the results I wanted—until I found Kérastase Blond Absolu Ultra Violet Shampoo. This shampoo is on the pricier side, but it’s absolutely worth it. Unlike the cheaper alternatives that left my hair feeling dry, this formula is ultra-nourishing, making my platinum silver hair hair soft, smooth, and vibrant while eliminating brassiness in just one wash. The purple pigment is rich and it smells amazing, like a fresh, salon-quality treatment. If you’ve been struggling to find a purple shampoo that actually works without drying out your hair, this is the one. I won’t be going back to cheaper brands—this is a game-changer for my hair so far!
M**Y
Bye Brassiness, Hello Cool Blonde!
This purple shampoo is an absolute essential for maintaining my blonde highlights. It completely tones down the yellow and leaves my hair looking fresh and icy. It has a light scent that is good for what it is. The consistency is pretty thick. However, it can be a little drying, like all of them are, just make sure you use a moisturizing conditioner afterwards. A little goes a long way. I use it once a week and it keeps my color salon-fresh; very effective!
Trustpilot
1 week ago
1 week ago