Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

It was used but in very good quality for being used. I just needed it for a class. The book was definitely helpful.

I promote events and I'm always looking for new twists or ways to think. This book so far has been good, though I think that based on ways to digitally advertise which change with the wind it is a bit dated. However, humanity is the same so the principles discussed inside remain valid, you might just have to apply them in different ways as we move into the unknown future.

I gave this book 4 starts because most of the useful information is directed for UK events. Some sections can be used and applied in the US, and it covers different tasks of the events and festivals planning process but most of the information is very basic.

This is a super informative book. It's mostly geared toward marketing for big budget and commercial events, but it has a lot of information that can be applied to smaller events. I wish there was a book like this devoted to small community events.

Bought this thinking it was an American print. This is illegal to sell in America then why was it sold on Amazon US?

Bought this for a class. It's very to-the-point, but unfortunately not very inspiring of creativity.

Great item well described

Ebooks are the new thing with school. Why pay hundreds for a book that you will only use for a couple of months. This saved me lots of money. Thanks.

Excellent.

It has some good parts. But it is otherwise confusing and hard to read.