Soft Gel Paste Food Color, 4.5-Ounce, Regal Purple

I bought it because it is made in the United States. Although manufacturing in the United States is much more expensive to China. The ones made in China are very cheap and bright, but the taste is really weird and there are may safety and health concerns, so I still buy the ones made in the United States.

Quality product that goes a long way. I used it to dye a cake, purple in ingredients for each layer and it was wonderful.

I use this to color the eventual expelled product of drinking fluids in a human body (outside of a fremen stillsuit, lol) because people don’t freak in parking lots when I dump it. Purple works best: red for example makes orange and through stimulus generalizations is likely to still be perceived with disgust. Blue is not good because few drinks are green. Purple is perfect. I also use Lavender scented oil to make it smell good. Please close your jaw. People who live in their cars write reviews too. I wish I didn’t have to, believe me. Thanks. The consistency is good because it won’t leak and it’s easy to work with in your car without spilling. The easy-open cap is secure. The color density is enough that 1 cm of product squeezed out makes a dark purple quart.

Just the right color for my cookies. This brand is my go to for food coloring.

Needs to be kept in a cool place or the color changes. Other than that a great product.

I always use americolor gel food coloring and wanted to try something other than violet. This regal purple is beautiful. Great value, doesn't leave a taste, came in the package nice and clean and no leaking.

perfect purple

Love Americolor! I can always depend on this company to make good coloring that is rich in color l