Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
| Best Sellers Rank | #91,047 in Books ( See Top 100 in Books ) #13 in Global Marketing (Books) #40 in Business Marketing |
| Customer Reviews | 4.4 4.4 out of 5 stars (140) |
| Dimensions | 8.39 x 0.98 x 10.79 inches |
| Edition | 5th |
| ISBN-10 | 1292314966 |
| ISBN-13 | 978-1292314969 |
| Item Weight | 2.86 pounds |
| Language | English |
| Print length | 600 pages |
| Publication date | October 8, 2019 |
| Publisher | Pearson |
Y**G
Marketers’ Must Have
This is a very helpful book for marketers. Especially when I didn’t major in marketing in Uni. As a media graduated marketer, I found this book very informative and easy to digest. I read it on kindle app so I can mark all the useful sentences.
G**.
Excellent Book
Very good books. perfect shipping.
T**T
Great Read for Marketers and those doing courses in brand management
The book has a lot of information,.one has to pick what they need out of it. I use it for one of my courses in brand management.
S**T
Great teaching resource
Up to date examples but mainly American. Easy to read. Good content.
Trustpilot
3 weeks ago
3 days ago
