Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff. Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state. If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates). I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results.

I used this to bleach my hair so I could apply a smokey pink hair dye. It worked beautifully. No damage to my hair.

I wouldn't use it on dark hair and expect the color on the box.

I can't criticize this too much, as most issues are probably from my own inability to dye hair well. I will say that it lightens very well. It is not too brassy at all, but if you want it to look like the box, you really need to leave the toner they provide in for as long as needed instead of as directed, or use a stronger toner of your own for the recommended time (usually only a few minutes if it's good quality). Pros: + Doesn't smell bad at all. + Very creamy and easy to apply. + Doesn't leave your hair knotty, etc. + Moderately easy to prepare. + Clearly written directions. + Gently lightens many shades; no pain from the bleach. Cons: + Solution doesn't mix well. + Very little product; long hair will need multiple boxes. + Weak toner; dark hair may need third party addition. + Difficult to see where solution was already applied. + Does not come with an application brush. Misc: + Lightens previously dyed hair much quicker than natural hair. + Natural highlights will lighten differently depending on the shade. + Newly grown or thin hair lightens very quickly. + Provided gloves have very wide fingers. Tips: + Considering using coconut or argon oil on your hair a few hours prior to protect against bleach damage and make application smoother. + Have a plastic spoon ready to make inserting the powder easier; don't try to pour it in there as directed or else it'll be a mess. + Start near the roots but not on them. If you start too far away, there will be a dark gap between the roots and where you started. If you start too close, the roots will be significantly lighter than the rest of your hair. + Leave the toner in for as long as needed, checking every 5 minutes. Use a third party toner if you can't get the desired results with the box's. + Don't freak out if it looks dark after rinsing. The lightening won't be noticeable beyond the roots until it has dried.

This is an excellent brand. It does everything it is supposed to do. I highly recommend this

美容室でブリーチ？いかない。 自分で白レベルまでもっていけるブリーチ！ これしか使えない。

BEST lightening kit I’ve ever bought! I’ve bleached my hair blonde a few times and it’s never turned out as good as this! My hair is a level 4-5 medium brown and very thick and long, it reaches to my bum. With one bleach session, I was already a level 9-10 blonde! I did a second bleaching session after that just to do a bit of spot bleaching on places I missed, and it turned out great. I toned it afterwards and it turned out so good, it almost looks professionally done! Definitely recommend this. Before and after photo for reference (brown to blonde)

I’ve been using this product for years, though this is the first time I’ve ordered it from Amazon. I’ve tried all the rest, and this is the best!! Not only is the colour truer to that shown on the box, but the colour isn’t flat, like most dyes are. There are highlights and lowlights, that make the colour appear far more natural! I’ve tried quite a variety of different brands and solutions over time - Clairol, Nice and Easy (which my Mum used for over 50 years!), Garnier and L’Oreal, etc., including all of the different varieties of each - and this is my hands down favourite!! I’ve always been blonde and, for most of my life, the sun bleached it to platinum every summer. It’s only in the last number of years that I’ve had to help it get there. All of the L’Oreal dyes are great - but Ferria goes that extra step that makes it look so natural!! I’d definitely recommend this product to anyone eishing to change their hair colour!!

I have medium length, very dark brown virgin hair, and wanted to go platinum. I used one box the first time, was not enough. Very patchy, and mostly just made it look highlighted, possibly medium brown. Two weeks later, I used two boxes. Much better amount, brought it up to the colour in the first picture (pink shirt). Two weeks later, I used two more boxes. Really disappointed - second picture is today (blue shirt). It barely lightened it any more at all, and if anything made it MORE yellow. I feel like the toner does not work at all. Hair is super super yellow. I like that there is no ammonia, so I felt confident to lighten my hair at home. I'd never done it before - always gone to the hairdresser, and then coloured it various colours (blue, green, pink, etc) on my own. But after growing it out, and with lockdown, decided now was a good time to try it on my own. I think maybe this would work with blonde hair. After the second application, my hair was at the "medium blonde" shade on the box, but looks nothing like the "after" picture. Still, substantially cheaper than going to a hairdresser, and my hair doesn't feel like straw, but still soft and healthy. I'll likely play around with a quick purple dye to neutralize it, as I feel like toners just don't work well with me (last time I had a hairdresser do it, she toned my hair 4 times and it just didn't loose the yellow tone. Ended up completely covering it with pink). Try it, it's worth a shot, but unless you have very short hair, I would definitely say get two boxes.

I had the step-down ordered previously which did not do that much for my hair but HYPER PLATINUM I ❤️❤️. It didn't turn my hair a white blonde but considering I've been dying my hair black, red etc for over 20 years this did an amazing job of lightening my hair. I finally feel like I can go to the light-blonde I want to go back to. I have seen my natural dirty blonde since I was 14 lol