--- product_id: 169911694 title: "Principles and Practice of Marketing, 9e" price: "₩135648" currency: KRW in_stock: true reviews_count: 6 url: https://www.desertcart.kr/products/169911694-principles-and-practice-of-marketing-9e store_origin: KR region: South Korea --- # Principles and Practice of Marketing, 9e **Price:** ₩135648 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Principles and Practice of Marketing, 9e - **How much does it cost?** ₩135648 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/169911694-principles-and-practice-of-marketing-9e) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description The ninth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing , provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge technological change. Find Out: The crucial role that retail plays in promoting the economic and social health of towns and cities. How Maltesers won the Channel 4 TV competition championing diversity and disability. How companies are using social media influencers to promote their brands. How data analytics and artificial intelligence are refocusing Harley Davidson’s marketing strategy. How Manchester City FC is innovating in high-tech marketing and co-creation. Key features: A brand-new chapter on Digital Marketing, and a focus on technology throughout the text. A structure that focuses on the importance of Customer Value. Fully updated to reflect the latest technologies and digital developments. New and updated Marketing in Action boxes and Mini Cases, focusing on European and Global companies including desertcart, Pandora, Zara and IKEA 44 new and updated end-of-chapter cases provide insights across a range of businesses including high street fashion stores and supermarkets (Burberry, Nordstrom, Coop Danmark, H&M), Airlines and services (EasyJet, Starbucks) and high-tech operations (Apple, eSports,Toyota), as well as important developments, such as place marketing and social media influencers. Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge. NEW to Connect: Connect has now been updated to include a brand-new chapter on the Environment, Sustainable Marketing and Society, as well as eight brilliant new appendices covering some of the most popular digital marketing strategies today such as omnichannel techniques and user-generated content and conversion rate optimisation. The brand-new chapter and appendices are available as a supplementary eBook within Connect. Alongside the appendices, there are 18 new case studies available within the Question Bank as ‘Digital Marketing Case Studies’ with associated case analysis questions. Each case discusses real life companies and campaigns including: - BTS’s ‘Love Myself’ Campaign Supports UNICEF to #ENDviolence - Share a Coke With … - #NoMakeUpSelfie - LEGO Ideas Online Community - My Disney Experience - Hootsuite and the British Museum - 412 Food Rescue and Google Analytics This edition has also been updated to include 9 bitesize videos with associated concept check questions. Each of the videos revisit a case study in the book and provides a second look in light of the Covid-19 pandemic. The videos can be accessed on Connect and cover: - Case 2: H&M - Case 3: Marketing in a Place: Roeselare - Case 5: Cappucino Wars: Starbucks and competitors - Case 8: AstraZeneca - Case 9: Channel 4 and Maltesers - Case 11: Harley Davidson - Case 14: Lego - Case 15: Kim Kardashian: Influencer Marketing - Case 32: Online Media Review: Recommended - It is a very good book. Well written, structured, very nice graphics (which makes it easier to read and follow the main ideas). & it is updated with the latest 2020 infos; Happy with the aquisition! Review: Expensive but worth the investment - Bought this as a general marketing text book for business. The content is better than I thought. Excellent. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 438,782 in Books ( See Top 100 in Books ) | | Customer Reviews | 4.5 out of 5 stars 125 Reviews | ## Images ![Principles and Practice of Marketing, 9e - Image 1](https://m.media-amazon.com/images/I/61cKUKrUZWL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Recommended *by C***E on 15 October 2020* It is a very good book. Well written, structured, very nice graphics (which makes it easier to read and follow the main ideas). & it is updated with the latest 2020 infos; Happy with the aquisition! ### ⭐⭐⭐⭐⭐ Expensive but worth the investment *by M***T on 17 March 2021* Bought this as a general marketing text book for business. The content is better than I thought. Excellent. ### ⭐⭐⭐⭐⭐ Great buy *by E***A on 19 January 2021* Book came fine ## Frequently Bought Together - Principles and Practice of Marketing, 9e - Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies - Digital Marketing Strategy: An Integrated Approach to Online Marketing --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.kr/products/169911694-principles-and-practice-of-marketing-9e](https://www.desertcart.kr/products/169911694-principles-and-practice-of-marketing-9e) --- *Product available on Desertcart South Korea* *Store origin: KR* *Last updated: 2026-07-13*