COLGATEMax White Ultimate Radiance Whitening Toothpaste 75ml - 10X Whiter Teeth* - Instant Teeth Whitening Toothpaste^ - Deeply* Whitens - Helps Prevent Future Stains - Enamel Safe For Daily Use

This kind of toothpaste is really good, it prevents your mouth from odour, whitening your teeth, it easy to use, it makes you feel good, its well seal, and I like how ,it being designed, it appearance is superb. I will recommend this paste for everyone having problems with your teeth.

On the first day I could notice an absolutely amazing improvement! My teeth were getting whiter and stains were coming off! It has quite a bitter taste in it and becomes very foamy in your mouth after a few minutes! It also has a slight minty taste which blends into the bitterness. I have only used it for a few days, and am extremely impressed! Definitely would recommend!Here are some pros and cons with the product!Pros: There is an instant effect of whitening!Nice minty taste !The product comes in a good packaging that is finally good for the environment - cardboard.Over longer periods of time, the stains will permanently come off your teeth!Cons: This product is very expensive - I would recommend brushing with this in the morning and using more regular toothpastes for the evening as the effect for the first few months are only temporary and if you use it in the evening the lovely bright smiles are only in your sleep!It has quite a bitter taste - I think this is the magic working!!It is very staining - I wouldn't especially recommend wiping your face with a towel after you finish brushing you teeth as it is a dark blueish substance that will not come off!

Wow wow wow. Yes the product is worth every single penny. Firstly the flavour is nice and fresh but it is not minty because I never buy mint flavoured toothpaste, I prefer the pink aniseed or cinnamon flavours. This one is fennel and yes it's nice. There is a lot of packaging 📦 in fact there is too much really. I recycled the lot because luckily my County is bug on recycling ♻️ everything, which is a good thing. Anyway I use it with an electric sonic toothbrush and you can see a slight improvement from the first use. It continues to remove all of the staining without the harsh chemicals and abrasives in other whitening products. You won't get the Hollywood white with this toothpaste but you get the white that suits you. It doesn't damage the enamel it removes the build-up discourlof surface staining from coffee, tea and red wine and lots of other food and drink or tobacco that discolour our teeth over time. I am definitely going to continue using this toothpaste from now on. It is more expensive but it lasts longer because you don't need loads for it to do its job. It is a lot cheaper than professional whitening though and it looks far more natural. I would highly recommend this colgate product 100%

Recently reformulated, now a blue paste that stains toothbrushes/sink and just doesn't seem as effective as preceeding formula that I swore by. Still same fresh taste, texture a little more gel like, obviously easy to use, no issues with sensitivity, but just doesn't seem to be as effective. Have been using for a comple of months now and will definitely by trying new brands as the whitening effect on teeth is reduced, in my opinion.

I used this toothpaste twice a day and really helped me to whiten my teeth. No sensitivity due to its use. A bit strange taste but not bad. The main point is that it really gives amazing results. I love it.

I bought this product and it very good it does work for as it states on the back of it but to get the most of it you will have to use it on regular basis it keeps it clean and fresh for longer I will definitely recommend this item many Thanks..

You have to be patient with this as it takes a bit of effort.I brush my teeth twice a day and I started to see results after a month of solid use. It isn't a bad taste in my opinion, as some have suggested. I t may not be as minty as other, cheaper toothpastes, but I assumer that is down to the ingredients that make this an effective whitener for teeth.Yes it is a bit pricey for toothpaste so it depends on just how much you put into dental care. I am very fussy about my teeth and think it's worth the price as it lasts a decent amount of time. My teeth are certainly whiter than they were using regular toothpaste, so happy enough that my investment was worthwhile. Can't give a 5 due to price but this will help reduce yellowing at the very least.

Really good quality gives a deep clean, highly recommended.