--- product_id: 18754142 title: "Traction: How Any Startup Can Achieve Explosive Customer Growth" price: "₩45108" currency: KRW in_stock: true reviews_count: 13 url: https://www.desertcart.kr/products/18754142-traction-how-any-startup-can-achieve-explosive-customer-growth store_origin: KR region: South Korea --- # Traction: How Any Startup Can Achieve Explosive Customer Growth **Price:** ₩45108 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Traction: How Any Startup Can Achieve Explosive Customer Growth - **How much does it cost?** ₩45108 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/18754142-traction-how-any-startup-can-achieve-explosive-customer-growth) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. Review: This should be in every startup's library. - This should be in every startup's library. I'm a young entrepreneur/designer very involved in the startup community where I'm at, with experience going through accelerators, working with startup companies, partnered in a couple myself, so I've seen the landscape and where the challenges are. This book is so helpful at just cutting right to one of the core challenges in starting a company - growth. It delivers on exactly what it says - defining how you can get traction. It almost seems simple after reading this book. The amount of clarity and actionable guidance in this book is incredible. Very motivating to me, especially being in a couple startups. One of the great things about it is their whole approach to this challenge - there's no one-size-fits-all solution to this problem. The framework outlined in the book really helps you figure out what the right traction channel is for YOU. It's really a moving target and I've never seen it more clearly defined than in this book. The amount of research and interviews is impressive. I highly recommend it and would say every accelerator, university, startup needs to have this book in their library and reference it often. Review: very educational and learning toot - Written in easy language with a lot of information for a beginner. Thanks for your teaching The A to Z learning for a startup ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #63,904 in Books ( See Top 100 in Books ) #19 in Venture Capital (Books) #58 in Starting a Business (Books) #130 in Entrepreneurship (Books) | | Customer Reviews | 4.5 out of 5 stars 2,067 Reviews | ## Images ![Traction: How Any Startup Can Achieve Explosive Customer Growth - Image 1](https://m.media-amazon.com/images/I/71iT-VZsV+L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ This should be in every startup's library. *by N***L on October 6, 2015* This should be in every startup's library. I'm a young entrepreneur/designer very involved in the startup community where I'm at, with experience going through accelerators, working with startup companies, partnered in a couple myself, so I've seen the landscape and where the challenges are. This book is so helpful at just cutting right to one of the core challenges in starting a company - growth. It delivers on exactly what it says - defining how you can get traction. It almost seems simple after reading this book. The amount of clarity and actionable guidance in this book is incredible. Very motivating to me, especially being in a couple startups. One of the great things about it is their whole approach to this challenge - there's no one-size-fits-all solution to this problem. The framework outlined in the book really helps you figure out what the right traction channel is for YOU. It's really a moving target and I've never seen it more clearly defined than in this book. The amount of research and interviews is impressive. I highly recommend it and would say every accelerator, university, startup needs to have this book in their library and reference it often. ### ⭐⭐⭐⭐ very educational and learning toot *by M***. on January 29, 2026* Written in easy language with a lot of information for a beginner. Thanks for your teaching The A to Z learning for a startup ### ⭐⭐⭐⭐⭐ Excellent *by H***H on June 11, 2022* This is an excellent book, well set out and very easy to read. A great summary of the avenues that are open to everyone who wants to grow their business whether you are a start up or a more mature business. This book is particularly useful for old schoolers like me who have had their head in the sand in regard to the huge web based opportunities that have changed so much over the last 10-15 years. I highly recommend this book. ## Frequently Bought Together - Traction: How Any Startup Can Achieve Explosive Customer Growth - Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.kr/products/18754142-traction-how-any-startup-can-achieve-explosive-customer-growth](https://www.desertcart.kr/products/18754142-traction-how-any-startup-can-achieve-explosive-customer-growth) --- *Product available on Desertcart South Korea* *Store origin: KR* *Last updated: 2026-05-15*