New Product Development For Dummies

Waste time and money to read. Highly not recommend. The book give the lengthy Introducing about common knowlege in which we learn nothing. No any data, no product develping time table, no resourse provided, no examples that we can absorb the info from.

As a product manager of a major Czech digital product, I was looking forward to the book for advice on how to make my work structured and smarter. Yes, I indeed turned to the For Dummies series, because it is not constrained by the usual like-a-god-style of management books that have no room for saying things like they are in plain words. After a year at the role, I needed someone experienced to show me the bigger picture in a bullshit-free form.And I am disappointed. The book is full of buzzwords, lacks examples and is mostly for Fortune 500 companies with a specific culture. I did only two dog-ears in the 300+ page book and after first couple of chapters I only flipped through the rest. I didn't get the feeling the authors had field experience nor the talent to draw lessons from case studies. Moreover, they're both from PDMA, a product management association, whose imaged greatly degraded in my eyes after reading this.Pardon my honesty, but I believe that you like me have little time to tolerate lousy products.

Excellent

Stupid title - useful content. I'm a Marketing professor and I'm using this for my summer New Product Development class. Not all the chapters, but several are key and well done. And it's a super cheap book for students, much less than traditional text books.

Good reference, but not enough to push me to move from concept to product.

I found it kind of boring and it doesn't talk much about product design.

I am looking at changing my career and wanted to know more about new product delevopment as a possible growth potential. The first chapter alone had anough meat to not only understand where this type of career would be going but develop a fairly decent talk track for an interview. I like the book and it will meet my goals.

Do not purchase this book if you are an independent inventor. This book is geared towards people who work for large corporations, and I found it a terribly frustrating read as I was thinking that I was one of 'the rest of us', to whom this book is supposedly targeted. I was hoping for a great how-to read, and unfortunately took away very little useful information.

I bought this book hoping that I would get some good advice for developing and launching my idea. I was disapointed. The writers assume thatyou are lucky enough to have a huge team of staff at your disposal at all times. Not very useful if you are a sole trader or a small team working on a limited development budget which many people are now. It should be called 'New Product Development for corporations and large companies.

I work with new product develooment team within IT.If you work for comoany that develops new product and somehow interact with prodict owner . research and develooment team etc you will find it usefull. I can see bigger picture now.

very good

Wide-ranging, accessibly written and clearly organised. I'm not sure the Dummies format helps the authors - they seem a bit insure who they're writing for - but overall I found the book v. constructive.

Fantastic little book, great help