---
product_id: 23304829
title: "The Psychology of Price: How to use price to increase demand, profit and customer satisfaction Paperback – September 6, 2022"
brand: "leigh caldwell"
price: "₩57232"
currency: KRW
in_stock: true
reviews_count: 8
url: https://www.desertcart.kr/products/23304829-the-psychology-of-price-how-to-use-price-to-increase
store_origin: KR
region: South Korea
---

# The Psychology of Price: How to use price to increase demand, profit and customer satisfaction Paperback – September 6, 2022

**Brand:** leigh caldwell
**Price:** ₩57232
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Psychology of Price: How to use price to increase demand, profit and customer satisfaction Paperback – September 6, 2022 by leigh caldwell
- **How much does it cost?** ₩57232 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/23304829-the-psychology-of-price-how-to-use-price-to-increase)

## Best For

- leigh caldwell enthusiasts

## Why This Product

- Trusted leigh caldwell brand quality
- Free international shipping included
- Worldwide delivery with tracking
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## Description

Full description not available

## Images

![The Psychology of Price: How to use price to increase demand, profit and customer satisfaction Paperback – September 6, 2022 - Image 1](https://m.media-amazon.com/images/I/81mnhauQyjL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ lots of psychological studies backing up claims
*by D***G on August 7, 2023*

It was a helpful book that I am implementing in my business with lots of psychological studies backing up claims.

### ⭐⭐⭐⭐ Slam bam thank you ma'am get onto the business of pricing!
*by R***2 on October 25, 2015*

This is a VERY quick and VERY good overview of pricing techniques and very much tilted towards action and practicality. For anyone who just needs some quick advice and needs to get on with it - the book is spot on.Leigh used a literary storytelling technique in her book that I personally did not care for. On one hand she was TOTALLY up front about it saying it just that - a useful, illustrative literary technique. Using this she was able to provide the situational awareness that made every chapter's content make perfect sense. That being said, I simply couldn't get past the fact that it was fiction. I would have LOVED if her anecdotes could have been from actual true clients with the names changed to protect the guilty. That being said, what Leigh did was useful and I think this book will be really good for many many people.Also, Leigh's suggestions are founded on research. She doesn't give that to you, you must trust her. I think that is OK and you should, but again, I want to make sure people understand this is LESS about the psychology of price and more about putting the psychology of price in action.Good book - very action oriented. Keep up the good work Leigh.

### ⭐⭐⭐⭐⭐ brilliant.
*by N***S on March 14, 2022*

I am already using some of the techniques in the book on my business and seeing results. I was too excited I started applying the strategies before I finished the book and tadaaa… they work like magic

## Frequently Bought Together

- The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
- The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business
- Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-01-31*