Brand Flip, The: Why customers now run companies and how to profit from it

This is one of three wonderful books hat talk about Brand in the shorthand of a brilliant presenter with the background, facts and experience to simplify the information as if you were seeing a whiteboard pitch. The simple overriding idea here is that in today's world Brand is built more by the customer than you. A must have if you're building a business, product or service brand.

More than a decade ago Marty Neumeier redefined branding with The Brand Gap. At that time he identified the rising power of the customer, encapsulated in the phrase 'A brand is not what YOU say it is, it's what THEY say it is'. The Brand Flip continues to turn everything on its head - with the rise of social media, authenticity and meaning, customers are now helping to build and own the brands they identify with. The book contains more than just great insights and concepts, it's packed with practical examples and methods for applying the new thinking to your own business or brand. I particularly like the simplicity of the 'Brand Commitment Matrix', aligning customer and brand in an elegant symbiosis. Forget the 'purchasing funnel', start thinking 'brand ladder'! In the world of business books there are not many I would call 'an exciting read' but Marty Neumeier's books are a refreshing exception. They are unique in that they are accessible both to business owners wanting to explore the value of branding, but equally to seasoned brand professionals on the look-out for inspiration and fresh perspectives. I read half a dozen books on brand each year and this one stands out a mile.

Das best Buch. Wird jedem helfen eine starke Brand aufzubauen 🤝

I'm brand consultant and I got fresh ideas and inspiration from the book. Easy reading and clear ideas about the present and the future of brands.

Great book! Arrived in perfect condition and is the best purpose driven branding and brand ideology book for today’s meaningful, disruptive and impactful brands.