









š¤ Elevate your lash gameābecause your eyes deserve the spotlight all day long!
This 8ml black volumizing mascara features a smudge-proof, lengthening fiber formula with a unique hourglass wand for clump-free, water-resistant wear. Developed with premium Korean beauty technology, itās cruelty-free, safe for lash extensions, and designed to hold curls all day while being gentle on sensitive eyes.






E**A
Iāve fallen in love with this mascara.
I used to sigh that I was doomed to be perpetually raccoon-eyed whenever I wore mascara. I tried a number of drugstore brands, even waterproof formulas, and every. single. one. would smudge above and below my eyes within just an hour of wear. I accepted my fate and resigned myself to forever be wiping away the black smudges as discreetly as I could during events and family functions.With some Googling, I then discovered two things: why mascara seemed to work for everyone except me (my perfect storm combination of hooded eyes and oily lids), and the magic of tubing mascaras. And the latterās painful price tags.For about a year, I bit the bullet and spent over $25 on a certain prestige brandās blue and gold tube every few months. The darn stuff would get clumpy and become harder to apply in less than two months, every time. I knew mascara was supposed to be replaced frequently to prevent eye infections, but this seemed excessive.Fed up, I searched for a cheaper tubing mascara, and found Elizabeth Mottās Itās So Big line. And I have to say, I like it even better than the prestige brand.1. Itās WAY cheaper. More than $10 less.2. It holds up even better. The prestige mascara I used would usually leave a few black flakes below my eyes as the day went on. I havenāt seen flakes at all with Itās So Big, and Iāve been using it regularly for around two months.3. It comes in a set of three mini-tubes in addition to a full size, for about the same price. As I was unsure if the quick drying-out and clumping I experienced previously was a universal trait of tubing mascaras, I wanted the best possible bang for my buck. My reasoning was that if I liked the formula but it still dried out and clumped prematurely, I could just open another mini-tube and I wouldnāt be throwing away almost a full-size tubeās worth of product. Additionally, if the formula didnāt work for me at all, I could gift the remaining two tubes to my mother and best friend.4. It comes off easily with a makeup remover wipe.5. Itās cruelty free!Iām pleased to say that my first tube is still going strong, with no clumping whatsoever. However, there are some minor quibbles I have with it.1. Iām not the biggest fan of the brush shape; combined with the less-practical shorter wand of the mini-size tube, I always end up getting some mascara on my brow bone. But a little toner on a cotton swab always cleans it right up.2. Itās not as volumizing as Iād prefer. However, it has such good staying power that Iām okay with it not giving quite as much āoomphā factor. I can always pair it with a set of false lashes if I want real drama.In short, if you have oily eyes, give this mascara a chance. I did, and it was a big hit. I even gave one of the mini-tubes to my mother to try, and she loved it. We ordered a second pack of the mini-tubes so weād have three tubes total each and stay stocked for a good while.(Note: Iāve paired this mascara with the NYX Epic Ink liquid liner and a cheap eye primer).
A**A
Best ever!
So, let me start off by saying.... I NEVER write reviews for anything! With that in mind, an allergy nurse at my job told me about this product because I have allergic reactions with most other mascaras. I didnāt want to spend the price for this one but holy cow, IM GLAD I DID! I will never buy another brand of mascara.So let me tell you, I put this product to all of the tests that would usually give me running or smudged raccoon eyes, even with waterproof products.1. I āforgotā I had it on and rubbed my eyes2. I āforgotā to wash my face before bed after a long night of partying3. I had intercourse (TMI, but hey, you know what I mean)4. I took a hot shower and didnāt wash my face5. I went to work for 10 hours in the hot heatAll of these test passed with flying colors. No dripping, no smudging, no raccoon eyes! My lashes were still long and curled even after I woke up the next morning. No darkness under my eyes or anything!And the BEST part... I usually have to wash my eyes a few times to get the mascara off of my lashes and most of the time I still get out of the shower with raccoon eyes. HOWEVER, with this product, I wet my face with warm water and rubbed my lashes ONCE with soap and water and BOOM! All of the mascara clumped up and literally fell off of my lashes. No black smears, no raccoon eyes, no makeup remover needed!Like I said... BEST EVER! You wonāt regret buying it.PS- these pictures are of my lashes after 24 hours. I applied in the morning, worked 10 hours outside with some sun showers, took a shower when I got home, and slept all night with out washing it off nor reapplying. This is what my greasy face looked like this morning. However, my lashes were PERFECT!-āI woke up like thisā haha :)
P**E
The formula has changed (2023)
What a huge disappointment. This mascara has been my holy grail for the last seven years! It never gave me raccoon eyes, never flaked, never clumped. It would only come off with warm water, and it never damaged my lashes. You could have it on for two days while you camped and it would look like you just applied it. Well, I got my subscribe and save order three days ago after being out for a week, and I was excited! Yesterday, my right eye began to immediately water as though something was in it. Then it started burning. Then the left eye felt irritated. Maybe allergies? Maybe I had just messed up and put it in my eye somehow??? Idk. Couldnāt be my mascara, my dearest and oldest makeup friend. Right? Wrong! after applying today, like Iām talking immediately after, my eyes started burning and itching. I can barely hold them open. I have to leave the house in 20 minutes and donāt have time to remove my entire face and start over again. Iām so annoyed. Wtf are you doing, Elizabeth Mott? You had THEE perfect mascara. Now it feels like an assault on my eyes!!! My left eye was already kind of sore from yesterday, I am beyond devastated. Outside of the irritant, the formula sucks now. It isnāt buildable at all. If you used this product before, the formula was very visually identifiableā it had substance to it. Now itās liquid thin and has a different sheen. Huge waste of money if you were loyal to the old formula the same way I was. Very disappointing. :(
Trustpilot
1 month ago
1 week ago