

💜 Keep your blonde icy and your confidence cooler.
Joico Color Balance Purple Shampoo is a salon-grade, paraben- and sulfate-free formula designed for cool blonde and gray hair. It instantly neutralizes unwanted yellow tones with violet pigments while protecting color vibrancy using green tea extract and UV absorbers. Featuring SmartRelease Technology, it continuously delivers Rosehip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from daily styling damage, all while controlling static and boosting shine.












| ASIN | B08R55FK4K |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #5,645 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #184 in Hair Shampoo |
| Brand | Joico |
| Brand Name | Joico |
| Customer Reviews | 4.5 out of 5 stars 14,424 Reviews |
| Global Trade Identification Number | 00074469519267 |
| Hair Type | Color Treated |
| Item Dimensions | 3.1 x 3.1 x 10.2 inches |
| Item Form | Liquid |
| Item Height | 10.2 inches |
| Item Type Name | Joico Color Balance Purple Shampoo |
| Item Weight | 1.1 Kilograms |
| Liquid Volume | 33 Fluid Ounces |
| Manufacturer | Joico |
| Material Type Free | Paraben Free, Sulfate Free |
| Number of Items | 1 |
| Other Special Features of the Product | Keep your blonde hair cool with Joico’s Color Balance Purple collection, designed to instantly neutralize unwanted yellow and warm tones. Featuring Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effect… |
| Product Benefits | Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants |
| Recommended Uses For Product | Professional Salon & Spa |
| Scent | Custom fragrance |
| Scent Name | Custom fragrance |
| Suitable Hair Color | Medium Blonde |
| UPC | 074469519267 |
| Unit Count | 33.8 Fluid Ounces |
L**F
Totally recommend Joico Purple Shampoo!
Love Joico Purple Shampoo! I’ve tried others, but this one works the best! Best quality product. Totally recommend it to everyone!
S**T
Keeps my hair silver, not yellow
It helps keep my silver hair from turning yellow. I've tried a couple of different purple shampoos, this one keeps my hair soft and touchable.
M**Y
Better than Paul Mitchell’s brand.
Love this product! Much better than Paul Mitchell’s compatible product which left my hair dry and brittle. Also this one smells fantastic!
K**K
Best of the best for purple shampoos
Only purple shampoo that truly acts like a toner. I gave 4 stars because it can turn hair purple but I will say that typically only happens if you use it too often. (I have been using this brand and this shampoo for many years so this I know happens when I use it every wash vs. Every couple of washes)
K**N
My go to purple shampoo
Love this brand cause it works very well. Definitely smaller sized for the price but nice to have a few washes to get the brassy out.
C**N
Quality
Good product cleans well n no yellow in white hair
B**R
Not effective
Not sure what to expect not for me not particularly hydrating or serve long
L**R
Great results
I love how this shampoo brings out the whiteness of my hair!
Trustpilot
1 month ago
2 weeks ago