---
product_id: 276452980
title: "Hidden Persuasion: 33 Psychological Influences Techniques in Advertis"
brand: "marc andrews, matthijs van leeuwen, rick van baaren"
price: "₩31781"
currency: KRW
in_stock: true
reviews_count: 5
url: https://www.desertcart.kr/products/276452980-hidden-persuasion-33-psychological-influences-techniques-in-advertis
store_origin: KR
region: South Korea
---

# Hidden Persuasion: 33 Psychological Influences Techniques in Advertis

**Brand:** marc andrews, matthijs van leeuwen, rick van baaren
**Price:** ₩31781
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Hidden Persuasion: 33 Psychological Influences Techniques in Advertis by marc andrews, matthijs van leeuwen, rick van baaren
- **How much does it cost?** ₩31781 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/276452980-hidden-persuasion-33-psychological-influences-techniques-in-advertis)

## Best For

- marc andrews, matthijs van leeuwen, rick van baaren enthusiasts

## Why This Product

- Trusted marc andrews, matthijs van leeuwen, rick van baaren brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level.
All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Dimensions | 17.02 x 1.91 x 23.11 cm |
| Edition | Reprint |
| Isbn 10 | 9063695314 |
| Isbn 13 | 978-9063695316 |
| Item Weight | 1.05 Kilograms |
| Language | English |
| Print Length | 192 pages |
| Publication Date | 15 April 2019 |
| Publisher | BIS |

## Images

![Hidden Persuasion: 33 Psychological Influences Techniques in Advertis - Image 1](https://m.media-amazon.com/images/I/81LkoxiGJFL.jpg)

## Available Options

This product comes in different **Format** options.

## Customer Reviews

### ⭐⭐⭐⭐ basic of advertising/marketing persuasions
*by  on Reviewed in Germany 1 July 2024*

basic of hidden advertising/marketing persuasions

### ⭐⭐⭐⭐⭐ Quick quide with lots of examples.
*by  on Reviewed in the United States 14 October 2014*

It's a good resource and fast reference to advertising approaches and marketing techniques. To the point and easy to read. Touche's on the main points and then moves onto the next. ( not in very depth, there are other books)

### ⭐⭐⭐⭐ Must have für Marketing Experten
*by  on Reviewed in Germany 9 April 2020*

Hidden Persuasion sammelt die besten Techniken zum Beeinflüssen der Käufer. Sehr gut gemacht, allerdings gab es einige Tippfehler. Die 50 Euro Proofreading hätte man sich nicht sparen sollen, vor allem weil das Buch sehr hochwertig gedruckt ist. Absolute Empfehlung!

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-10-09*