

Full description not available
| Best Sellers Rank | #438,952 in Books ( See Top 100 in Books ) #45 in Advertising Graphic Design #382 in Advertising (Books) #1,460 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (188) |
| Dimensions | 6.3 x 1.2 x 9.1 inches |
| Edition | 1st |
| ISBN-10 | 0471189626 |
| ISBN-13 | 978-0471189626 |
| Item Weight | 2.31 pounds |
| Language | English |
| Print length | 320 pages |
| Publication date | March 13, 1998 |
| Publisher | Wiley |
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