---
product_id: 316820410
title: "W. W. Norton & Company Super Pumped: The Battle for Uber"
brand: "mike isaac"
price: "₩80146"
currency: KRW
in_stock: true
reviews_count: 5
url: https://www.desertcart.kr/products/316820410-w-w-norton-and-company-super-pumped-the-battle-uber
store_origin: KR
region: South Korea
---

# W. W. Norton & Company Super Pumped: The Battle for Uber

**Brand:** mike isaac
**Price:** ₩80146
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** W. W. Norton & Company Super Pumped: The Battle for Uber by mike isaac
- **How much does it cost?** ₩80146 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

W. W. Norton & Company Super Pumped: The Battle for Uber

## Images

![W. W. Norton & Company Super Pumped: The Battle for Uber - Image 1](https://m.media-amazon.com/images/I/61+k7365hML.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Great details, learnt a lot about the VC world
  

*by K***. on Reviewed in the United Kingdom on 31 August 2023*

Great details, learnt a lot about the VC world...formidable powerhouse, true unicorn...and true entrepreneur...dramatic ending....:)

### ⭐⭐⭐⭐⭐ 







  
  
    Cannot put it down
  

*by A***E on Reviewed in the United States on 5 September 2019*

Halfway through and yes, it's quite remarkable.  It is like the author was hiding behind doorways in some conversations.So far, and admittedly I haven't seen all of it, I think it feels fair and even-handed, not over-sensational.The writing is also very good -- fast reading and I'm finding myself obsessed with this story.Hard not to compare it to Bad Blood, equally juicy. The difference is that we all saw this -- we were all riding Ubers and loving the convenience and celebrating the fact that is has transformed urban transportation.And we all knew someone who worked there and hated the culture -- but who wanted to stay to cash out.Will update more in a day or two,  with more thoughts and details.UPDATE: <100 pages to goI am obsessed with this book and the story.  I find it so amazing that such a large, transformative company was run just so poorly.  I'm at the point where Bad Boy Travis is taking a break from the company -- and I do feel sorry for him, up to a point. I don't feel sorry for the enablers -- some whom I think Isaac let off pretty lightly. In fact, many of the characters he describes show up (at least up to this point) as quite admirable, such as the CTO Thuan Pham, among others.I cannot wait to talk about this book with friends and observers. I am less sanguine that it cannot happen again, and again and again, because the whole startup/crazy money chasing the next big thing/bro culture has no reason to change.UPDATE: finished the book and just raced through toward the end.  I think everyone interested in startups/disruption and tech in general should read this book, for what it says about the whole cycle of money-funding-new-ideas.Was riveted by the ins and outs of Benchmark's actions and how one of the most founder-friendly firms in Silicon Valley, could push out a CEO who controls the shares and the board!Yes, I loved reading the book but am saddened the the problems will not go away because there's too much money sloshing around looking for the next big thing, with investors all FOMO about the next bro startup. Kalanick, who Mike Isaac described as having a philosophy of "Ayn Rand meets Wolf of Wall Street," is part of the system, not an outlier.  Susan Fower's "very strange year" at Uber is happening again in firms all over, venture firms are ignoring women founders, and tools like AI propogate the same old ideas.  Sigh.Still, it's great to dissect how this very visible company jumped the shark, and keep the conversation going about how Silicon Valley, innovators, and investors can do much, much better.OK, sermon over.Thanks for reading.

### ⭐⭐⭐⭐⭐ 







  
  
    A very good study of the last 10 years of the Silicon Valley
  

*by L***U on Reviewed in Germany on 6 October 2019*

A very good study of how the Silicon Valley cult of the founder went and what are the consequences nowadays.Very good book that I highly recommend !

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-03-08*