What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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We remain fully operational. Our teams are working around the clock to ensure your deliveries continue safely.

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Our Other Brands:Hewyn|Selfship

L’Oréal Paris Superior Preference Fade-Defying Color 6AM Light Amber Brown - Warmer for Unisex

Product ID: 329345956

Details

Brand
L'Oreal Paris
Colour
6AM Light
Item form
Cream
Package information
Box
Product benefits
Fade and shine

🌈Rich, long-lasting color spectrum

💧Vitamin E enriched for shine & hydration

☀️UV filter for fade protection

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₩48754

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Description

✨ Stay radiant, stay bold — color that won’t quit! ✨

ADVANCED UV SHIELD - Protect your hair color from fading with built-in UV defense technology.
ECO CONSCIOUS PACKAGING - Compostable materials align with your sustainable lifestyle choices.
GRAY COVERAGE PERFECTION - Seamlessly covers grays for a flawless, natural look that boosts confidence.
VIBRANT FADE DEFYING COLOR - Experience a luminous, rich amber brown that stays true longer than ever.
NOURISHING VITAMIN E FORMULA - Keeps hair hydrated and shiny, preventing dryness and dullness.

L’Oréal Paris Superior Preference Fade-Defying Color in 6AM Light Amber Brown delivers a rich, permanent hair color with exceptional gray coverage. Enriched with Vitamin E and a UV filter, it protects against fading and dryness while providing lasting shine. Suitable for all hair types, this alcohol-free, eco-conscious cream formula ensures vibrant, luminous results that keep you looking fresh and confident.

Specifications

ASIN	B000KPVX0G
ASIN	B000KPVX0G
Best Sellers Rank	#7,141 in Beauty ( See Top 100 in Beauty ) #79 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	6AM Light Amber Brown
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (21,312)
Customer reviews	4.5 4.5 out of 5 stars (21,312)
Date First Available	7 August 2012
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Cream
Item Weight	0.4 Ounces
Item model number	CX
Manufacturer	LOreal
Manufacturer	LOreal
Material Features	Compostable
Material Type Free	Alcohol Free
Number of Items	1
Product Benefits	Fade and shine resistant
Product Dimensions	16 x 9.02 x 5.72 cm; 11.34 g
UPC	071249253403
Unit Count	1 Count

Reviews

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

K**M

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

P**E

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

8.09.2025

E**.

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

6.11.2017

M**F

My sister-in-law loves this color. She couldnt find it so I sent it to her. Very vibrant auburn.

5.02.2021

マ**ア

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

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₩48754

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In stock

Sold byAmazon South KoreaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Korea.

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