--- product_id: 348500785 title: "CHROMA True Reds 5RV Chroma Ruby Permanent Hair Color by L'Oreal Paris" brand: "l'oreal technique" price: "₩98424" currency: KRW in_stock: true reviews_count: 5 category: "L'oreal Technique" url: https://www.desertcart.kr/products/348500785-chroma-true-reds-5rv-chroma-ruby-permanent-hair-color-by store_origin: KR region: South Korea --- # Long-lasting permanent formula Vibrant ruby red pigment Proudly made in the USA CHROMA True Reds 5RV Chroma Ruby Permanent Hair Color by L'Oreal Paris **Brand:** l'oreal technique **Price:** ₩98424 **Availability:** ✅ In Stock ## Summary > 💥 Own your bold with CHROMA True Reds – where ruby meets resilience! ## Quick Answers - **What is this?** CHROMA True Reds 5RV Chroma Ruby Permanent Hair Color by L'Oreal Paris by l'oreal technique - **How much does it cost?** ₩98424 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/348500785-chroma-true-reds-5rv-chroma-ruby-permanent-hair-color-by) ## Best For - l'oreal technique enthusiasts ## Why This Product - Trusted l'oreal technique brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Crafted in the USA:** Quality you can trust, made with care on home soil. - • **True Ruby Radiance:** Experience a rich, deep red that turns heads and sparks conversations. - • **Enduring Color Power:** Permanent formula locks in your bold look for weeks, no fading drama. - • **Gentle on Your Strands:** Formulated to minimize damage even with longer processing times. - • **Value Meets Performance:** Premium salon-quality color without the premium price tag. ## Overview CHROMA True Reds 5RV Chroma Ruby by L'Oreal Paris is a permanent hair color delivering vibrant ruby tones with long-lasting results. Made in the USA, it balances intense pigmentation with a formula designed to minimize hair damage, offering professional-quality color at an accessible price. Perfect for millennials seeking a standout, confident look that lasts. ## Description Review: Great value, does what it's supposed to - I used 10 volume to not damage my hair, and I didn't want to lift a lot just saturate so I could put a conditioning semi in it afterwards. I left it in a out an hour, and it did great which minimal damage. The color was spot on for a smaller lift, and it went well with the color I put on it after(Medusa Bite Me) The smell is so strong. That got me a little bit, but I didn't have a reaction so it is what it is. Great value for the price. Review: Doesn’t work well in dark hair - Doesn’t work well on dark hair but you can still see a difference. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00YW5RTKI | | Brand | L'OREAL TECHNIQUE | | Colour | Ruby | | Container Type | Bottle | | Country of Origin | USA | | Customer Reviews | 4.3 out of 5 stars 476 Reviews | | Global Trade Identification Number | 00884486229144 | | Hair Color Permanence | Permanent | | Item Form | Cream | | Manufacturer Part Number | P1111300 | | Model Number | P1111300 | | Net Quantity | 49.3 Grams | | Package Information | Bottle | | Recommended Uses For Product | salon | | UPC | 884486229144 | | Unit Count | 49.3 Grams | ## Product Details - **Brand:** L'OREAL TECHNIQUE - **Colour:** Ruby - **Global Trade Identification Number:** 00884486229144 - **Item Form:** Cream - **Net Quantity:** 49.3 Grams - **Package Information:** Bottle - **Recommended Uses For Product:** salon - **UPC:** 884486229144 ## Images ![CHROMA True Reds 5RV Chroma Ruby Permanent Hair Color by L'Oreal Paris - Image 1](https://m.media-amazon.com/images/I/81qMb7pBZ+L.jpg) ![CHROMA True Reds 5RV Chroma Ruby Permanent Hair Color by L'Oreal Paris - Image 2](https://m.media-amazon.com/images/I/81lF+mEynpL.jpg) ![CHROMA True Reds 5RV Chroma Ruby Permanent Hair Color by L'Oreal Paris - Image 3](https://m.media-amazon.com/images/I/71j3qfgfJPL.jpg) ![CHROMA True Reds 5RV Chroma Ruby Permanent Hair Color by L'Oreal Paris - Image 4](https://m.media-amazon.com/images/I/71peqbEtTaL.jpg) ![CHROMA True Reds 5RV Chroma Ruby Permanent Hair Color by L'Oreal Paris - Image 5](https://m.media-amazon.com/images/I/81Kq4dVMTaL.jpg) ## Questions & Answers **Q: Is developer included?** A: No, developer must be purchased separately. This item should be used with L'Oreal Technique Oreor Creme Developer at a ratio of 1 part color to 1 part developer. Read pack instructions & safety warnings carefully prior to use. **Q: Is Excellence Chroma right for me?** A: Chroma is suitable for use on all bases of hair, including light, dark and gray. **Q: If needed, how can I remove this hair color?** A: To remove color, apply ColorZap hair color remover to dry hair, starting at roots. Leave on for 20 minutes. Rinse, shampoo, and condition. **Q: Is a mixing bowl and brush included?** A: No, this item does not include a mixing bowl and brush. ## Customer Reviews ### ⭐⭐⭐⭐ Great value, does what it's supposed to *by H***T on 19 November 2025* I used 10 volume to not damage my hair, and I didn't want to lift a lot just saturate so I could put a conditioning semi in it afterwards. I left it in a out an hour, and it did great which minimal damage. The color was spot on for a smaller lift, and it went well with the color I put on it after(Medusa Bite Me) The smell is so strong. That got me a little bit, but I didn't have a reaction so it is what it is. Great value for the price. ### ⭐⭐⭐⭐ Doesn’t work well in dark hair *by L***I on 28 December 2025* Doesn’t work well on dark hair but you can still see a difference. ### ⭐⭐⭐⭐ Not very red *by M***R on 5 September 2025* Wasn't as red as I would have liked it, looked more pink, even used it again n left it on longer hoping to get a better red color ## Frequently Bought Together - L'Oréal Technique Chroma True Reds Permanent Hair Color - Red Dye For Long-Lasting Color, For Light, Dark and Gray Hair - L'OREAL TECHNIQUE Oreor 20 Volume Developer - Hair Color Developer, Creamy Formula For Uniform Results, Combine With Color of Your Choice, 16 Fl Oz - L'OREAL TECHNIQUE Nature's Therapy Mega Moisture Crème - Conditioning and Detangling Hair Cream, Softens and Adds Shine With Botanical Extracts, For All Hair Types, 16 Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.kr/products/348500785-chroma-true-reds-5rv-chroma-ruby-permanent-hair-color-by](https://www.desertcart.kr/products/348500785-chroma-true-reds-5rv-chroma-ruby-permanent-hair-color-by) --- *Product available on Desertcart South Korea* *Store origin: KR* *Last updated: 2026-06-19*