---
product_id: 366775330
title: "Privacy is Power: Why and How You Should Take Back Control of Your Data"
price: "₩52561"
currency: KRW
in_stock: true
reviews_count: 8
url: https://www.desertcart.kr/products/366775330-privacy-is-power-why-and-how-you-should-take-back
store_origin: KR
region: South Korea
---

# Privacy is Power: Why and How You Should Take Back Control of Your Data

**Price:** ₩52561
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- **What is this?** Privacy is Power: Why and How You Should Take Back Control of Your Data
- **How much does it cost?** ₩52561 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

Privacy is Power: Why and How You Should Take Back Control of Your Data [Veliz, Carissa] on desertcart.com. *FREE* shipping on qualifying offers. Privacy is Power: Why and How You Should Take Back Control of Your Data

Review: Immensely important and terrifying - Veliz is a powerful writer and Privacy is Power is a powerful book. If you are interested in technology, governance, consumer rights, or just worried about how ads pop up related to products you mentioned just minutes ago in a phone conversation, this book is enlightening and empowering even as it outlines a politically terrifying prospect of losing privacy in the modern age. Veliz outlines 1) how we (primarily the UK and the US) lost so much of our privacy, 2) the implications of this loss, 3) the normative value of privacy, and 4) how we can start to recover it. Privacy is being eroded in *so many parts of our lives* that one book cannot possibly contain a whole history of the issue--but Veliz masterfully condenses the major issues into just a few chapters. Some highlights: -Chapter 3 goes into detail about how one person's relinquishment of privacy affects all of their acquaintances, friends, and family (with primary examples from Cambridge Analytica and 23andMe) -Chapter 4 describes how targeted ads not only affect our consumption patterns but our political behavior, and how the lack of transparency in targeting practices reduces public accountability for political lies. -Chapter 6 provides helpful steps individuals can take to control their own data and outlines what we should be looking for when we buy products (hint: no smart appliances! no surveillance devices like Alexa or Siri!) An implicit "right to privacy" in the US Constitution gave us access to contraception, pornography, abortion, and legalized sodomy. That this privacy is being eroded (quickly! drastically!) by tech companies and governments alike is absolutely terrifying and affects our ability to live our lives without fear of misuse of this information (labor market discrimination, political polarization, misuse of the legal system, etc). Veliz gives us the tools to understand both why our data matter and how to protect it. Truly a must-read.
Review: Quick, powerful read about the future (and past) of big tech and data - I read this for school lol but it was actually a very good, fast read! I also recognize the irony of posting about a book about privacy on a platform that steals all our data. Anyway, this was incredibly interesting, and while I liked it all, I found the final two chapter on what we (as individuals and our governments) can do about taking back our data and privacy to be the most impactful.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #427,144 in Books ( See Top 100 in Books ) #33 in Privacy & Surveillance in Society #517 in Civil Rights & Liberties (Books) #2,627 in Sociology Reference |
| Customer Reviews | 4.4 out of 5 stars 418 Reviews |

## Images

![Privacy is Power: Why and How You Should Take Back Control of Your Data - Image 1](https://m.media-amazon.com/images/I/71ZcA7HUjuL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Immensely important and terrifying
*by C***O on November 15, 2020*

Veliz is a powerful writer and Privacy is Power is a powerful book. If you are interested in technology, governance, consumer rights, or just worried about how ads pop up related to products you mentioned just minutes ago in a phone conversation, this book is enlightening and empowering even as it outlines a politically terrifying prospect of losing privacy in the modern age. Veliz outlines 1) how we (primarily the UK and the US) lost so much of our privacy, 2) the implications of this loss, 3) the normative value of privacy, and 4) how we can start to recover it. Privacy is being eroded in *so many parts of our lives* that one book cannot possibly contain a whole history of the issue--but Veliz masterfully condenses the major issues into just a few chapters. Some highlights: -Chapter 3 goes into detail about how one person's relinquishment of privacy affects all of their acquaintances, friends, and family (with primary examples from Cambridge Analytica and 23andMe) -Chapter 4 describes how targeted ads not only affect our consumption patterns but our political behavior, and how the lack of transparency in targeting practices reduces public accountability for political lies. -Chapter 6 provides helpful steps individuals can take to control their own data and outlines what we should be looking for when we buy products (hint: no smart appliances! no surveillance devices like Alexa or Siri!) An implicit "right to privacy" in the US Constitution gave us access to contraception, pornography, abortion, and legalized sodomy. That this privacy is being eroded (quickly! drastically!) by tech companies and governments alike is absolutely terrifying and affects our ability to live our lives without fear of misuse of this information (labor market discrimination, political polarization, misuse of the legal system, etc). Veliz gives us the tools to understand both why our data matter and how to protect it. Truly a must-read.

### ⭐⭐⭐⭐ Quick, powerful read about the future (and past) of big tech and data
*by C***D on May 3, 2021*

I read this for school lol but it was actually a very good, fast read! I also recognize the irony of posting about a book about privacy on a platform that steals all our data. Anyway, this was incredibly interesting, and while I liked it all, I found the final two chapter on what we (as individuals and our governments) can do about taking back our data and privacy to be the most impactful.

### ⭐⭐⭐⭐⭐ A must-read or EVERYONE not living off the grid!
*by J***. on January 3, 2022*

Wow! This was an eye-opening read and one that I wish EVERYONE would consider reading. The matter of data privacy is something I've always thought should be considered individually according to one's own appetite and tolerance for risk. And that decision making should really be well informed in order for individuals to truly understand what the risks are to their personal data privacy. But what I had not fully considered or understood until reading this book is the extent to which digital privacy is a shared and collaborative thing. Like it or not, we live in what Ms. Véliz calls a surveillance capitalism society, and our collective awareness of how our personal data is being used today is essential to our ability to influence how it is used in the future. We enjoy many Internet products and services for “free”. We think they’re paid for with ad revenue alone. But the extent to which data about us can be used (and is being used) in ways that are disadvantageous to us is staggering. It’s also complicatedC but this book does a great job of breaking it down and making the information accessible to any reader. This content is well-researched, meticulously crafted, and well-supported by anecdotal stories and evidence we can all relate to. This is NOT a slog but an engaging and important read. I beg everyone to read it and encourage their friends and family to do the same!

## Frequently Bought Together

- Privacy is Power: Why and How You Should Take Back Control of Your Data
- The Ethics of Privacy and Surveillance (Oxford Philosophical Monographs)
- Why Privacy Matters

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-03-02*