---
product_id: 402155328
title: "Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Brown Hair Dye, With Built-In Vibrancy Serum, Up To 70% Grey Coverage, Urban Brown 088"
brand: "live"
price: "₩30785"
currency: KRW
in_stock: true
reviews_count: 13
category: "Live"
url: https://www.desertcart.kr/products/402155328-schwarzkopf-live-intense-colour-long-lasting-permanent-brown-hair-dye
store_origin: KR
region: South Korea
---

# Up to 70% grey coverage Vegan, silicone- & alcohol-free formula 100% recycled aluminium tube Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Brown Hair Dye, With Built-In Vibrancy Serum, Up To 70% Grey Coverage, Urban Brown 088

**Brand:** live
**Price:** ₩30785
**Availability:** ✅ In Stock

## Summary

> 🌟 Own your shade, own the room — Urban Brown that lasts and dazzles!

## Quick Answers

- **What is this?** Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Brown Hair Dye, With Built-In Vibrancy Serum, Up To 70% Grey Coverage, Urban Brown 088 by live
- **How much does it cost?** ₩30785 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/402155328-schwarzkopf-live-intense-colour-long-lasting-permanent-brown-hair-dye)

## Best For

- live enthusiasts

## Why This Product

- Trusted live brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Grey Coverage Power:** Covers up to 70% of greys for a youthful, even hair colour transformation.
- • **Salon-Quality Shine:** Nourishing ingredients deliver vibrant colour with a healthy, glossy finish.
- • **Eco-Conscious Beauty:** Vegan formula in a fully recycled aluminium tube—beauty that respects the planet.
- • **Effortless Application:** Designed for light to dark brown hair with quick, mess-free use and built-in care.
- • **Fade-Resistant Brilliance:** Anti-fade Vibrancy Serum locks in rich, deep brown tones for lasting impact.

## Overview

Schwarzkopf LIVE Intense Colour in Urban Brown is a permanent hair dye engineered for light to dark brown hair, offering up to 70% grey coverage with a fade-resistant formula enriched by a built-in Vibrancy Serum. This vegan, silicone- and alcohol-free dye ensures vibrant, long-lasting colour and brilliant shine, all packaged sustainably in a 100% recycled aluminium tube.

## Description

Product Description Schwarzkopf LIVE 088 Urban Brown Hair Dye - Rich and nourishing colour.Schwarzkopf LIVE 088 Urban Brown Hair Dye allows you to create your own unique look with rich colour and up to 70% grey coverage. The built-in vibrancy serum activates colour at the core of each hair strand for maximum colour depth, anti-fade effect and impressive shine. Featuring a vegan* formula that is silicone- and alcohol-free**, this natural brown hair dye also comes in a 100% recycled aluminium tube.How to use:1) Squeeze the contents of the colour cream into the developer bottle and shake until mixed2) Apply to dry, unwashed hair following instructions3) Leave on for 20-30 minutes and then rinse until water runs clear4) Apply the LIVE care conditioner and leave in for 2 more minutes before rinsing thoroughlyThis permanent hair dye is designed for light brown to dark brown hair. For long or thick hair we recommend using two packs.The Product Benefits at a Glance:Up to 70% grey coverageBuilt-in vibrancy serumFade-resistant colourVibrant colour and brilliant shine*free from animal-derived ingredients**Ethanol Alcohol Ingredients Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Sodium Laureth Sulfate, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Parfum, Prunus Armeniaca Kernel Oil, Serine, Oleic Acid, Ethanolamine, Glycerin, Sodium Sulfite, 2-Methylresorcinol, Etidronic Acid, Carbomer, 4-Chlororesorcinol, Resorcinol, 2-Amino-3-Hydroxypyridine, Potassium Hydroxide, Linoleamidopropyl PG-Dimonium Chloride Phosphate, 2-Amino-6-Chloro-4-Nitrophenol, Propylene Glycol, Sodium Sulfate, Benzoic Acid, Benzyl Alcohol, Hydrogen Peroxide, PEG-40 Castor Oil, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Benzoate, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Glyceryl Stearate, Polyquaternium-37, Dicaprylyl Carbonate, Panthenol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Potassium Sorbate P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions [PARTIAL] Apply the dye to the hair, rinse after a certain period of time. Box Contains 1 x Tube LIVE Color Cream, 1 x application bottle with developer lotion, 1 x sachet LIVE Color after treatment, 1 x pair of gloves, 1 x instruction leaflet See more

Review: perfect - great hair dye this is my 3rd order, great colour, great coverage and an even better price!
Review: Solid Hair Dye - Looks a really nice colour, and comes with everything you need. It takes a while to fade out, as most people would hope for, and feels very healthy in comparison to some others.

## Features

- Long-lasting dye: This permanent brown hair dye for blonde hair gives intense colour thanks to its anti-fade formula; The built-in Vibrancy Serum activates colour at the core of each hair strand for maximum depth
- Easy application: Designed for use on light brown to dark brown hair, this vegan hair dye gives rich and long-lasting colour results as well as healthy-looking shine
- Full coverage: Get up to 70 percent grey coverage thanks to this nourishing permanent colour hair dye in a rich shade of brown; It is quick and easy to apply
- Colour and shine: With a built-in Vibrancy Serum for maximum depth and anti-fade effect, the nourishing dye gives vibrant hair colour and brilliant shine
- LIVE commitments: Featuring a vegan* formula that is silicone- and alcohol-free**, this permanent dark brown hair dye also comes in a 100 percent recycled aluminium tube

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00ELHKM10 |
| ASIN  | B00ELHKM10 |
| Best Sellers Rank | 5 in Beauty ( See Top 100 in Beauty ) 1 in Permanent Hair Colour |
| Brand | LIVE |
| Colour | Urban Brown |
| Customer Reviews | 4.4 4.4 out of 5 stars (14,347) |
| Customer reviews | 4.4 4.4 out of 5 stars (14,347) |
| Date First Available | 16 Aug. 2013 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Permanent |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.8 x 9 x 16.6 centimetres |
| Item model number | 3816816 |
| Item model number  | 3816816 |
| Item weight | 0.1 Kilograms |
| Language | English |
| Language  | English |
| Manufacturer | Henkel Ltd |
| Manufacturer  | Henkel Ltd |
| Package Weight | 0.19 Kilograms |
| Package dimensions | 16.9 x 9 x 6.1 centimetres |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 100 g |
| Product Dimensions  | 5.8 x 9 x 16.6 cm; 100 g |
| Speciality | Natural |
| Target audience | Unisex |
| Volume | 0.1 Millilitres |

## Product Details

- **Brand:** LIVE
- **Colour:** Urban Brown
- **Hair type:** All
- **Item form:** Permanent
- **Material Type Free:** Chemical free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Shine Enhancing
- **Unit count:** 1 count

## Images

![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Brown Hair Dye, With Built-In Vibrancy Serum, Up To 70% Grey Coverage, Urban Brown 088 - Image 1](https://m.media-amazon.com/images/I/51rgHQfaE5L.jpg)

## Questions & Answers

**Q: Will  this work on dark brown**
A: It covers gray, but you cant go from dark to grey, hope this helps

**Q: Can you achieve deep brown chocolate or does it just turn pitch black??**
A: It depends on the colour you buy. The Black is pitch black and there is no colour variation. These tend to be really good dyes though so I imagine you would get a chocolate brown if you went for the right shade and depending on your starting hair colour

**Q: Will this work on black hair to achieve dark/medium brown hair?**
A: It all depends how long your hair has been black and how many times it has been recoloured because if your hairs been colour black more than once then your going to have pigmentation build up within your hair folicals and that's what makes black harder to recolour if this is the case I suggest you buy a hair stripping kit very easy to use just like colouring kit after using that I would get a red colouring moose for hair you can get it very cheap online then put brown colour on top of moose it will make your brown colour more consistent and gives your hair natural tones throughout your hair. Hope this helps and as you can tell I have done this a few times

## Customer Reviews

### ⭐⭐⭐⭐⭐ perfect
*by Y***E on 2 January 2026*

great hair dye this is my 3rd order, great colour, great coverage and an even better price!

### ⭐⭐⭐⭐⭐ Solid Hair Dye
*by W***S on 18 December 2025*

Looks a really nice colour, and comes with everything you need. It takes a while to fade out, as most people would hope for, and feels very healthy in comparison to some others.

### ⭐⭐⭐⭐⭐ Fantastic colour
*by M***E on 3 January 2026*

Fantastic hair dye. I have used this for over three years now. The colour is fantastic, covers well and really only needs 20 minutes to work.

## Frequently Bought Together

- Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Brown Hair Dye, With Built-In Vibrancy Serum, Up To 70% Grey Coverage, Urban Brown 088
- Schwarzkopf LIVE Ultra Brights Or Pastels, Vibrant Semi-permanent Pink Hair Dye, Lasts Up to 15 Washes- Shocking Pink 093
- Schwarzkopf LIVE Ultra Brights Pillar Box Red Semi-Permanent Hair Dye 092, Red Hair Dye for Bright or Pastel Hair Colour, Vibrant Colour Lasts up to 15 Washes

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**Shop now:** [https://www.desertcart.kr/products/402155328-schwarzkopf-live-intense-colour-long-lasting-permanent-brown-hair-dye](https://www.desertcart.kr/products/402155328-schwarzkopf-live-intense-colour-long-lasting-permanent-brown-hair-dye)

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-03-06*