---
product_id: 405637574
title: "Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing"
brand: "guoli chenjianggan li"
price: "₩67986"
currency: KRW
in_stock: true
reviews_count: 5
url: https://www.desertcart.kr/products/405637574-seeing-the-unseen-behind-chinese-tech-giants-global-venturing
store_origin: KR
region: South Korea
---

# Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing

**Brand:** guoli chenjianggan li
**Price:** ₩67986
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing by guoli chenjianggan li
- **How much does it cost?** ₩67986 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/405637574-seeing-the-unseen-behind-chinese-tech-giants-global-venturing)

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## Description

Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #2,522,837 in Books ( See Top 100 in Books ) #208 in Globalization (Books) #457 in Business Entrepreneurship #4,363 in Economics (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (26) |
| Dimensions  | 6.2 x 1.1 x 9.1 inches |
| Edition  | 1st |
| ISBN-10  | 1119885833 |
| ISBN-13  | 978-1119885832 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 240 pages |
| Publication date  | September 21, 2022 |
| Publisher  | Wiley |

## Images

![Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing - Image 1](https://m.media-amazon.com/images/I/91oMqIUgxuL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Love the POP-Leadership framework—crisp and clear!
  

*by T***Y on Reviewed in the United States on 22 September 2022*

“Seeing the unseen” stands out among many recent books for tech executives. The book has three major sections, each of which addresses the past, present, and future of some of the most prominent Chinese tech giants of our time. Although TikTok, Alibaba, and Huawei are already household names, how much do we really understand these companies—their leaders’ mindset, their organization structure, and people proposition that have shaped them into who they are today? This book answers many such questions. I particularly like the POP-Leadership framework—crisp and clear! It is the Leadership, People, Organization, and Products that make these companies, or any great company, great. But what forms do these elements take and how do they matter for an emerging-economy tech company? The authors did a good job in navigating the readers through the book. In each element of POP-Leadership, the authors also lay out some key challenges for leaders to think. I highly recommend it to any tech executives, particularly those aiming to increase their global footprint and expand their business scope.

### ⭐⭐⭐⭐⭐ 







  
  
    Amazing book
  

*by W***H on Reviewed in Singapore on 19 November 2022*

This book is a gem, not only for its ability to vividly and accurately describing how Chinese tech company work and think, but also deeply insightful in terms of providing the reader with lessons of leadership through examples from both recent occurrences and ancient history.A really unique read and worth reading not only once.

### ⭐⭐⭐⭐⭐ 







  
  
    A Map to Know Chinese Tech Giants - Recommended!
  

*by J***J on Reviewed in Australia on 24 September 2022*

This book is absolutely amazing! Very informative and well written. It tells you why Chinese firms such as ByteDance (the parent firm of TikTok), Alibaba, SheIn, Meituan etc made their success in the past, and, ironically, the same reasons may create challenges for them in the global venturing. The book integrates and synthesizes several key business considerations into a POP-Leadership framework which I found very useful. We tend to focus on Product in business decisions, but fundamentally, the greater challenges are People, Organization and Leadership. The book also opens the window to understand firms by overseas Chinese communities, such as Shopee, J&T. It’d be interesting to observe how the business models developed from China, such as live streaming ecommerce, could be replicated in other regions, and how these firms may shape the global business landscape.

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-02-25*