---
product_id: 407002100
title: "The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster"
brand: "ulli appelbaum"
price: "₩66285"
currency: KRW
in_stock: true
reviews_count: 8
url: https://www.desertcart.kr/products/407002100-the-brand-positioning-workbook-a-simple-how-to-guide-to
store_origin: KR
region: South Korea
---

# The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster

**Brand:** ulli appelbaum
**Price:** ₩66285
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster by ulli appelbaum
- **How much does it cost?** ₩66285 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/407002100-the-brand-positioning-workbook-a-simple-how-to-guide-to)

## Best For

- ulli appelbaum enthusiasts

## Why This Product

- Trusted ulli appelbaum brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster

## Images

![The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster - Image 1](https://m.media-amazon.com/images/I/61SYvW6HLfL.jpg)
![The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster - Image 2](https://m.media-amazon.com/images/I/61HhcwTUpWL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Straight to the point
*by J***Y on December 28, 2023*

I usually don't write reviews here but in this case I had to. I purchase books here all the time and I have built an extensive library of reference material but I must say that this workbook stays on my desk and not on the book shelf. If you are the type of person that can critically read and apply information that you have interpreted for your own needs--this workbook is for you. Way too often I see reviews where a person may have wanted to be spoon fed the information and not apply the material properly; thus, give a bad rating. Not here. Not this workbook. If you are serious about building a brand and positioning it the right way before you launch--this workbook is for you and the price is a true bargain for this book! Thank you Ulli.

### ⭐⭐⭐⭐⭐ Fantastic Resource
*by M***N on July 19, 2022*

It's taken me a long time to fight the belief that professionals don't use resources. I don't know where I got this from but it's definitely been something that's worked against me instead of FOR me.One of the resources I keep on my desk and refer to daily is Ulli's Brand Positioning Workbook. He says something in the intro to the book (and I'm paraphrasing) that people say "I could have come up with those territory inspirations on my own" and his reply, which I love is "No you wouldn't". And I agree.I do this everyday and don't come up with them on my own. If you're in the business of branding, writing positioning statements, or just positioning curious this book is for you.One thing I wish the book had was more real life or fictional examples of using the territories. I need to see the application to truly understand and perhaps in version 2.0 this will be included. Otherwise a great tool.

### ⭐⭐⭐⭐⭐ Pretty cool
*by A***A on November 14, 2024*

Highly recommend - one of a kind

## Frequently Bought Together

- The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster
- Positioning: The Battle for Your Mind
- Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-01-22*