Bold Uniq Purple Shampoo for Blonde Hair - Toning Shampoo for Blonde, Platinum, Bleached, Grey, Ash, and Silver Hair - Eliminates Brassy, Yellow Tones - Vegan, Paraben & Sulphate Free - 237 ml/8 Fl Oz

After using many purple shampoos on the market (including some very pricey ones), I decided to buy this a couple of weeks ago and didn’t realise how much of a staple this would become in the hair routine. I love it. I previously used on my hair to achieve an overall cooler tone to my balayage, which worked great. However, recently I did my roots at home (with help from a family member who is a hairdresser) due to lockdown and my roots went a little orangey. After one use this shampoo took out these brassy tones and achieved an overall silvery look to my whole hair, I didn’t even have to use a toner. If used weekly for 5 minutes this can rid any yellow tones and keep blonde hair looking freshers for longer. However, for those out there wanting to achieve a more overall silvery look, by adjusting the leave in time to 10-15 mins this is attainable and the difference is noticeable straight away. Because each hair reacts differently I would definitely suggest (as the instructions state) to build a tolerance to the shampoo, with first use having a low leave-in time (I had it on for 3 minutes the first time and still noticed a difference). This will also minimise the chances of turning your hair a more violet colour as opposed to blonde! Also, wear gloves - this stuff is the strongest I’ve ever tried on the market and can stain hands and finger-nails if not careful (& towels!). Overall; great price, effective product, perfect for blondes aiming to cool down their brassy tones or lengthen time in between root refresh’s at the hairdresser (hell do we need that right now). The only downside is, this product can be a little drying so I would recommend a weekly mask to minimise effects. The photos attached are 1) before 2) after 3) after in different lighting.

⭐️ Excellent Product! ⭐️ I use a purple shampoo from time to time in between my hair appointments to reduce the brassy tones as my hair can become quite yellow. I saw this advertised on Facebook and although more than I usually pay for a purple shampoo I thought I would give it a try! I was amazed by the results! 🤩 The photo on the right is after 1 wash, my hair has not only gained a better healthier colour it also felt and smelt fantastic too! It smells of lovely citrus scents. I left it on my hair for 3 minutes. My advice to anyone thinking of buying this product get it ordered. Please read the instructions before use though even if you are are regular user of a purple shampoo as it is stronger than the cheaper brands. It said 2-3 minutes for first time use which I followed. I will leave it on longer next time but it is stronger than other brands so take it steady to get the desired result. I gave this product 5* for the smell, texture of my hair after use and the overall colour. I will buy this again 😀

I Never ever leave reviews and i joy reading then j just never do. but this product this is worth it . I have really dark hair and I went all blond two days ago. It looked great for a day and then I noticed a brassy tone I really couldn’t stand. I am allergic to toner so all I was able to do bleach is my hair and then use purple shampoo. I have tried the very expensive Paul Mitchell before and I can tell you don’t waste your time or money. But this product right here game changer ! I bought shampoo and conditioner . The shampoo I left for 10 minutes and it was super effective . I rinsed it it looked amazing ( and my hair was brassy brassy think slim shady and you get it) one thing I will say is that it does leave your hair feeling dull so you MUST get the conditioner for sure . I applied conditioner as well left for 3 minutes and rinsed it all out. And I am no longer brassy at all , my hair is so soft and so glorious and looks healthy. This purple shampoo and conditioner set does everything it says and promises and then some. Beyond happy and signed up for subscription. My hairdresser did recommend using purple shampoo with every other wash if you only use bleach and no toner and I ca guarantee you you will never have brassy hair again.

Fantastic purple shampoo. Tried it on my husband’s and my own hair. We both have silver hair but his is soft and straight while mine is thick, coarse and curly. We used a clarifying shampoo before , which brightened the hair up massively anyway. Would strongly recommend a strand test. This is powerful stuff and the consistency, type and condition of your hair plays a massive part in the outcome. My husband’s hair went a gorgeous glittering silver after 5 mins. My curly hair locked in the colour after only 2 1/2 mins and shows a very slight blue cast. I originally tested it on my own for 5 mins and saw quite a distinct blue cast. Advice to curly girls is to test and start with a very small length of time in terms of leaving in. It can leave your hair feeling a little squeaky, like a squeaky clean feel, so I will only use as a pep up every couple of months or so. My husband’s straight hair can probably benefit for more frequent applications. The colour is great though, neutralises yellow and dull tones and if your hair is salt n pepper grey or you have varying tones of silver, the colour seems to make everything blend more. A lovely cool cast and a shiny result. Packaging is very cool and you get gloves for application. USE THEM. Definite thumbs up.

Amazing stuff for keeping blonde hair blonde especially in between salon visits

This is super strong, i put it in and washed it straight away and my hair was purple lol. Be careful, very expensive and smells nice.

I used olaplex to wash my hair and remove any residue. I towel dried it and applied the shampoo all over the hair and left it for 10 mins. I seriously love, love the silver color that came back (like in the salon). I recommend 100%

I have tried purple shampoos in the past and I found them incredibly drying or they just turned my hair purple for days, instead of the silvery tones I was looking for. A friend recommended this, and OMG, I love it! The instructions are very clear - leave the shampoo in from 3-10 minutes depending on your hair and desired results. Start at a few minutes and see how you get on for your hair type. If you do leave it on too long and you get a purple tinge, just wash again with normal shampoo and it’s gone. It’s brilliant! It lifts my blonde hair to a gorgeous clean blonde with silvery tones, and once a week maintenance is all I need. I even once had a dye disaster which have me the dreaded brassy root glow. - this stuff calmed it right down. This shampoo doesn’t dry out my hair like the other purple shampoos I’ve tried previously and I actually use it alongside the matching conditioner. It makes my hair feel super-soft and even though my hair is fine, it doesn’t weigh it down. I honestly won’t buy any other purple shampoo & conditioner now and I have already re-ordered more!

Ok so, the preface: Writing this review after 2 uses. I read dozens of reviews before buying this product. The cons I read were either 1) it didn't work or 2) it was extremely drying. I have to wonder if for 1) did you follow the directions properly and/or how light was your blonde hair to begin with? and for 2) again, did you follow the directions and what kind of hair type did you have to begin with: Is it really fine hair? Was it already damaged? How often do you wash your hair? Is it daily? So a little about me... I'm not a hair stylist but have enough family members who are to know how to be hair literate lol. I recently highlighted my hair with a cap and Wella bleach with 20 developer. Done this plenty of times in the past with great success but didn't leave the bleach in long enough so my hair had more brass than I normally like even with using a Wella toner (light ash blonde) immediately after. My hair type is medium-fine but lots of it, naturally frizzy with some wave, and is not damaged. After styling (I always use a leave-in styling conditioner prior to applying heat) my hair looks lovely. I also wash my hair every 2-3 days. With that said... here's what I've done thus far with this product. 1ST USE: left on for 3 minutes per the instructions on the bottle. Since many of the reviews commented on drying, I immediately followed it up with a 15 minute Olaplex treatment (#3 bottle). I HIGHLY recommend investing in Olaplex for restoring health back into processed hair. It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL. Even I couldn't notice it at first but after styling I could definitely see a difference that left me eager and looking forward to trying it a 2nd time but leaving it on for a longer duration. Side note: I would also recommend giving your hair a few days break before using this shampoo again just to be safe. While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from whatever processing it was going to endure from the shampoo. 2ND USE: My 2nd time using this shampoo was 6 days after the 1st use. It had been 2 days since I washed my hair as well. I left it on for 6 minutes this time and definitely saw a much more substantial change in my hair this go around. It toned down the brass really nicely. Some areas more than others but no worries as I like dimension. Once again, I followed up the shampoo with a 15 minute #3 Olaplex treatment. Styled my hair as usual after and still really couldn't notice any drying/damage. Perhaps because I restored health back into my hair after utilizing Olaplex? Dunno, but I'd rather be safe than sorry and will continue to follow this pattern regardless :) I plan on using this a 3rd time in about a week or 2 as I'm already very happy with the color of my hair. I will probably leave it on another 6 minutes the 3rd time just to keep the color as is. It's really important to keep in mind that this shampoo is not a LIGHTENER. Perhaps many of the individuals leaving negative reviews have different expectations than what TONING is about. A toner is not a bleach. It's a way of neutralizing a color from the opposite end of the color spectrum. Only bleach will lift color. COLOR WILL ONLY DEPOSIT COLOR. Thus, that's why depending on how lifted your hair is to begin with some people will walk away with a purple tint on their hair because the purple shampoo color deposited into the follicle. Boom, science. With all of this said here are my recommendations for using this product! 1) Use it after not washing your hair for 2-3 days to allow some natural oils to become a healthy barrier from whatever processing this shampoo will do to your follicle 2) Immediately follow it up with a leave in conditioner that works well with your hair type. I recommend Olaplex. 3) DON'T use this daily. This is definitely not a daily-use shampoo. It's meant to be used sporadically so anyone complaining about the price tag for such a small bottle is not thinking of the full picture here. 4) Follow the directions the first time around and don't leave it on for longer than 3 minutes. Slightly bump up the duration every time thereafter at your discretion or until you find a duration that works well for you. Wish I had taken before and after pics but you're going to have to trust me on the above and give it a shot yourself!!

Didn’t erase all yellow in the first attempt even if i put the shampoo twice, first time on dry hair, second after washed hair. Probably next time will come almost clean white. On porous is already white, the rest no. I want to mention the roots are bleached and coloured ! Good product, though! I already tried Fanola and Fudge clean blonde this one is more powerfull

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