2 x La Riche Directions Semi-Permanent Hair Colour Dye Violet & Lagoon Blue

I swear by this brand of hair dye! This is the only brand of dye that actually takes to my hair. Since I was little, I always wanted to dye my hair 'crazy' colours and this brand doesn't disappoint. It has a wide range of colours ranging from soft pastels to neon eye burners. I have also found it is one of the few brands that accurately shows how your hair will turn out on the swatch cards. I have been using this specific colour now for over a year but used most of their bold colours over the last 6 years. By washing my hair in lukewarm water and avoiding over-washing (and avoiding shampoos that are known to strip colour), I only need to top up the colour once every few months. I've also found that when it does fade, it fades to a really nice colour which means top ups don't end up being a necessity if I am on a busy schedule! Absolutely love this brand and would recommend to anyone wanted to spice up their look (especially those with bright and bold colours in mind!)

WOW!!!! This is bright! I bought to mix with an existing Direction colour as i (stupidly) dyed my hair using a different brand and it came out patchy and decided to mix my own colour to fix it. Loved it so much that once that faded I went in with this on its own and its a fabulous colour. It does fade quite quickly but that just gives me more excuses to change colours. Love it!!

1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂

Extremely happy with the atlantic blue. Like people say the brightness disappears quite quickly when you wash, but I also love the washed out version, more of a sea green on me (picture two is after two weeks on holiday without any colouring, or care for a long time) I did not bleach my hair before using this. I was like a mid strawberry blonde, and the coverage is great. I put it on straight, leave it on for 40-50 minutes, then wash out. I use conditioner mixed with the colour in between colouring seasions when showering, so the multipack is great. If I want to freshen it up without a full on colour, I wash it, put lots of coloured conditioner in it, cover it with a shower cap while I do the rest of my showering, which will do my roots etc. It will stain your fingernails, it will stain your ears and scalp, it will stain your pillow cases if you're warm at night (just stay away from white ones, you'll be fine), but it's a bright colour, what do you expect. I've used it for 8 months now and I love it, highly recommend it!

Tras probar con el fluorescent green y el fluorescent lime green, y quedar muy contenta con el resultado me fui al naranja, mi sorpresa fue que 1.no es naranja fluorescente, sino fluorescente verde que de normal parece naranja, el tinte no se te queda en el pelo, al segundo lavado ya te tira a verde, un desastre.

I love this hair dye and love that you can choose the colours you want (by contacting the seller). It's good quality and lasts a good amount of time if you treat your hair accordingly.

J'utilise ces produits depuis plus de deux ans, jamais déçue!! Le turquoise tiens vraiment longtemps! ( je fais ma couleur tous les deux mois) Livraison rapide, emballages toujours nikels! je recommande!

This dye has amazing staying power! I bought it for my son months ago and the color is still vibrant with daily shampoos. When applying be careful, it stains everything!

It worked but fd up my pillow… like i get that its temporary dye but why is it leaving when im sleeping 🥲 other than that its good, it works, color holds better if you bleached your hair first otherwise it might now show as much or at all.