L'Oréal Paris Hair Dye, Casting Crème Gloss, Semi-Permanent Hair Color, Radiant & Natural Colour, No-ammonia, Semi-Permanent Hair Colour Lasts 32 Washes, Shade: 645 Amber

First time buying a box dye and very impressed with the colour and ease of applying

Had permanently dyed my hair and it had taken way too dark and looked very flat so left it a few weeks and put this gorgeous chocolate colour over the top of it and my hair looks very naturally rich dark brown now... and I am in search of the glossing conditioner that they're having in these boxes as it's gorgeous

323 dark chocolate brown is a lovely colour, but on me it always come out too dark brown. My hair is naturally dark brown/ black, but when I put this on, it comes out just dark brown. Not any real chocolate showing. It is still a nice colour and on me lasts about 4 weeks. 2 inches of grey comes through in my hair by then. So I have to re - colour it. Good price, good coverage - covers the grey, leaves hair very soft and shiny.

I have naturally auburn hair and use semi-permanents to liven it up a bit and blend in a few white hairs. The amber red shade came out a little darker and less bright than I expected, but it's still a lovely natural looking colour that I'm pleased with. The product smells more pleasant than many dyes while using. I liked the fact it was quick and easy to rinse off - the water ran clear very quickly and my shower didn't look like a scene from the film Carrie! It also didn't leave any stains around my hairline at all. On the downside, it was hard to break the seal on the colourant crème and to squeeze it out of the tube. It took several minutes to the point my hands were aching - really not practical! Also, the gloves provided were huge and slipped off whilst applying the dye - also not practical! Overall, the pros outweigh the cons, but I'll use my own gloves next time and see if I can find a way to make the colourant crème tube easier to work with.

great product

Echoing the other reviews regarding issues with the new formula. I’d previously used this dye for two years, every other month, without issue. Colour was perfect, dye smelt acceptable, and I didn’t feel any discomfort. Always washed out to my natural colour after a month or so. By mid-2025, the dye had started giving me headaches, and causing my scalp to itch like mad for ~48 hours after using it. Allergy test on inner elbow was negative every time. People started commenting on how my hair was getting significantly lighter, even after the colour washed out. I can only assume they’ve upped the concentration of peroxide in the developer, which is now causing many people adverse reactions (and hair bleaching/damage). To any prospective purchasers; be careful. This product causes permanent, noticeable bleaching to hair, and permanent damage. It comes with all the side effects you’d expect from a permanent dye, with none of the benefits of actually retaining colour. Cannot recommend as it stands.

Love this product easy to use don't smell to bad has good coverage hair always looks good when its used

Beautiful chocolate colour for brown hair and doesn't leave any damage. Washes out after 8 to 10 washes so you dont need to commit