Digital Marketing Strategy: An Integrated Approach to Online Marketing

Please don’t waste your time and money as I did. It’s a complete waste of time and money. I read all these nice reviews and I thought this would be a good book, but definitely not. I didn’t learn anything new from these hundreds of pages, it was very repetative and didn’t contain any gems. So please despite all the good reviews trust me, it’s a complete waste of your time. If I compare this book to a book like ”How to win friends and influence people”, I would give this a 1 star and that book 5 stars. Definitely don’t recommend.

Book is really well written.

Excelente livro para quem precisa atualizar suas visões de marketing presas a um passado analógico. Uma leitura consistente e concisa ao mesmo tempo!

A good book for most starters to digital marketing. You can go to the specific topics to get an overview of topic like social media, email or search marketing. There are also topics on consumer behaviour and the digital ecosystem which will prove useful for all those who like to get an overall knowledge of digital marketing.

I liked this book a lot. It was fun and easy to read.