---
product_id: 49457177
title: "4 x La Riche Directions Semi-Perm Hair Colour Violet 4x 88ml"
brand: "la riche directions"
price: "₩86196"
currency: KRW
in_stock: true
reviews_count: 9
category: "La Riche"
url: https://www.desertcart.kr/products/49457177-4-x-la-riche-directions-semi-perm-hair-colour-violet
store_origin: KR
region: South Korea
---

# Lasts up to 6 weeks Vibrant semi-permanent violet 88ml per jar, 4-pack value 4 x La Riche Directions Semi-Perm Hair Colour Violet 4x 88ml

**Brand:** la riche directions
**Price:** ₩86196
**Availability:** ✅ In Stock

## Summary

> 💜 Unleash your bold with violet vibes that won’t quit!

## Quick Answers

- **What is this?** 4 x La Riche Directions Semi-Perm Hair Colour Violet 4x 88ml by la riche directions
- **How much does it cost?** ₩86196 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/49457177-4-x-la-riche-directions-semi-perm-hair-colour-violet)

## Best For

- la riche directions enthusiasts

## Why This Product

- Trusted la riche directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **No Peroxide, No Fuss:** Ready-to-use cream formula applies easily without harsh chemicals—perfect for sensitive scalps.
- • **Endless Customization:** Mix and layer shades to create your unique signature hue—because your hair should be as dynamic as you.
- • **Generous Coverage & Value:** Each 88ml jar covers shoulder-length hair; the 4-pack ensures you’re stocked for multiple vibrant transformations.
- • **Salon-Quality Conditioning:** Enriched with conditioning agents to keep hair soft, shiny, and healthy after every application.
- • **Bold, Fade-Resistant Violet:** Make a statement with rich, long-lasting color that evolves beautifully over 6 weeks.

## Overview

La Riche Directions Semi-Permanent Hair Colour in Violet delivers intense, vibrant purple tones that last up to six weeks without peroxide. This easy-to-apply, conditioning formula offers excellent coverage and mixability, making it ideal for creative professionals and trendsetters seeking a bold yet manageable hair transformation.

## Description

Product Description Bring a vibrant splash of colour to your look with the La Riche Directions Semi-Permanent Hair Colour in Violet, available in a convenient 4-pack of 88ml jars. This rich purple shade delivers intense, bold colour that lasts up to six weeks and fades gradually without harsh regrowth lines. The ready-to-use cream formula requires no peroxide or developer and applies easily to pre-lightened or bleached hair. Enriched with conditioning agents, it helps maintain hair softness, shine, and health after each application. Perfect for full-head coverage, creative mixing, or layering, this set offers excellent value for anyone seeking a stunning violet hair colour. Directions Shampoo the hair with a PH balanced Shampoo and towel dry. Apply Directions with the aid of a tint brush evenly, leave for approximately 15 minutes, then rinse thoroughly and dry. These shades can be mixed too, meaning the possibilities are endless.

Review: Poppy Red- Lovely deep colour that doesn't fade easily - I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.
Review: Lovely shade and worked on natural dark blonde - Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.

## Features

- Directions - Shampoo the hair with a PH balanced Shampoo and towel dry.
- Apply Directions with the aid of a tint brush evenly. leave for approximately 15 minutes. Rinse thoroughly and dry.
- These shades can be mixed too meaning the possibilities are endless.
- One 88ml tub will usually cover shoulder length hair.
- You dont need to mix Directions hair colour with peroxide.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B007IRQJH6 |
| ASIN  | B007IRQJH6 |
| Best Sellers Rank | 4,579 in Beauty ( See Top 100 in Beauty ) 54 in Semi-Permanent Hair Colour |
| Brand | La Riche Directions |
| Colour | Violet |
| Customer Reviews | 4.4 4.4 out of 5 stars (26,003) |
| Customer reviews | 4.4 4.4 out of 5 stars (26,003) |
| Date First Available | 4 Mar. 2021 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item model number | 12629_SML |
| Item model number  | 12629_SML |
| Item weight | 500 Grams |
| Manufacturer | La Riche |
| Manufacturer  | La Riche |
| Package Dimensions | 11.4 x 11.4 x 6.5 cm; 500 g |
| Package Dimensions  | 11.4 x 11.4 x 6.5 cm; 500 g |
| Package Weight | 0.55 Kilograms |
| Package dimensions | 11.4 x 11.4 x 6.5 centimetres |
| Speciality | Ph Balanced |
| Target audience | women |
| Volume | 88 Millilitres |

## Product Details

- **Brand:** La Riche Directions
- **Colour:** Violet
- **Hair type:** All
- **Item form:** Liquid
- **Material Type Free:** Ammonia Free, Paraphenylenediamine Free, Peroxide Free
- **Material feature:** Hypoallergenic
- **Number of items:** 4
- **Package information:** Tube
- **Product benefits:** Versatile Hair Coloring with Multiple Shades
- **Unit count:** 352.0 millilitre(s)

## Images

![4 x La Riche Directions Semi-Perm Hair Colour Violet 4x 88ml - Image 1](https://m.media-amazon.com/images/I/71JgNK+Zo2L.jpg)
![4 x La Riche Directions Semi-Perm Hair Colour Violet 4x 88ml - Image 2](https://m.media-amazon.com/images/I/61znxPFCimL.jpg)
![4 x La Riche Directions Semi-Perm Hair Colour Violet 4x 88ml - Image 3](https://m.media-amazon.com/images/I/41zysNcKVGL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Poppy Red- Lovely deep colour that doesn't fade easily
*by L***Y on 27 January 2019*

I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

### ⭐⭐⭐⭐⭐ Lovely shade and worked on natural dark blonde
*by E***J on 10 September 2025*

Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.

### ⭐⭐⭐⭐⭐ Excellent dye- highly pigmented
*by A***R on 31 July 2022*

Great dye- highly pigmented so nice strong colours. I have dark hair with some greys and tend to use Atlantic blue which initially will colour all my hair blue - my dark areas only reflect blue in the light but my greys are quite bright. I usually find that that the colour will gently fade and after around 6 washes my darker hair only holds a faint blue but my greys hold it for months! - as I am an older woman now I feel this is perfect for me and I don’t have to worry about lightening my hair with bleach.I frequently get complements on my colour but really I just bung it on (with gloves) and when I can be bothered I reapply. When using just make sure you apply a thick cream or Vaseline around your entire hairline and ears to prevent the colour from dying your skin as it is very hard to remove without scrubbing! I then dip a fine comb into the pot to scoop up approx dessert spoon of dye and then apply to separated section of hair by using my comb like a knife to spread it over the surface - I then will comb the section out repeatedly from root to tip to ensure even coverage. I have a short Bob so I find this quite easy but if you can get someone to help even better! I then leave for around 30mins before washing out, rinsing thoroughly just with water until it runs almost clear and then using a small amount of shampoo to remove the last of the dye. I then will sometimes use a conditioner but often not as I find that my hair tends to feel quite soft after dyeing. I will say that for a few nights you should not have a white pillowcase as the colour will transfer!(easily comes out in the wash) and also that your shower/bath will be blue too- again comes off when you clean hard! Also recommend laying down an old towel/sheet/newspaper on the floor to protect your floor from drips. Hair dye likes to try and get everywhere!

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-03-08*