









✨ Unlock the secret to crease-proof, vibrant eyes that command attention all day long!
Urban Decay Eyeshadow Primer Potion is a cult-favorite, vegan, and cruelty-free cream primer that creates a smooth, crease-resistant base for eyeshadow and eyeliner. Its advanced polymer technology ensures long-lasting wear and intensifies all types of eyeshadow finishes. Suitable for all skin tones and types, it comes in four finishes including an anti-aging option, making it the ultimate essential for flawless, vibrant eye makeup that stays fresh from morning meetings to after-hours events.











| ASIN | B075FH136K |
| Best Sellers Rank | #12,257 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.4 out of 5 stars 4,598 Reviews |
| Finish Types | crease-proof |
| Global Trade Identification Number | 03605970936099 |
| Item Dimensions | 0.79 x 0.79 x 4.33 inches |
| Item Form | Cream |
| Item Volume | 10 Milliliters |
| Item Weight | 0.02 Kilograms |
| Manufacturer | Urban Decay |
| Material Type Free | Cruelty-free,Paraben-free |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. Product Benefits With polymer technology, this primer dries invisibly & creates the perfect base for eyeshadow & eyeliner. Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. See more |
| Skin Tone | Deep |
| Skin Type | Combination, Dry, Normal, Oily |
| Specialty | not-tested-on-animals |
S**H
Ah-mazing primer.
Love this primer for my eyeshadow. It stays on all day long with this. Even if I forget I’m wearing makeup and rub some of my shadow off, it still sticks and looks great. It goes on wet and feels weird but it dries quickly and doesn’t feel heavy. Love this stuff - strongly recommend!
T**W
Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day. This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often. One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear. Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
B**T
Yes you need a primer and this is "THE" cult fav.
It's a cult favorite. Not much to say other than if you want a quality eyeshadow primer this is "THE" one. Why do you need one? Well, eye looks these days can be soft and natural all the way too drag queen extreme! Having a primer gives a base that the pigment can grab onto. It also acts as a barrier between the pigment and your skin. For instance, red and bright pink eyeshadow are known for staining the thin delicate skin of the eyelids. While no primer can guarantee no straining, it can, in fact reduce staining considerably. So no matter if your makeup is made grab the attention as art, or as beauty, a primer will keep your shadows from creases, smears, and running. Keeping your look fresh all day.
A**R
THE solution for hooded eyes
I have very hooded eyelids that are incredibly prone to creasing. This is the only eye primer that works for me. A little bit goes a long way and it dries quickly with very little wet or sticky sensation. Eyeshadow sticks decently well to it, and it stays in place for hours. My only complaint is that it is very pricy for the small size tube that you get. It’s the eye primer I swear by though, so I’ll keep spending the money and trying to make it last.
B**R
Can't decide..
Does well, keeps eye shadow on for a very long time. Not my favorite and bottle is kinda empty like.. But its an okay formula
D**.
Best eye primer
Best primer for metallic and shimmer shadows as well as matte
J**L
It's not as smooth as before
This is first time I'm getting it from Amazon. But it was definitely different than the one I had before. I got mine from sephora long time ago and I still had it. But I saw the deal in Amazon and wanted to get a replacement. I'm not sure if it was formula changed or it's a bad batch. It's very clumpy when put on. I can even see the creases it created on my eyelids. This isn't what I wanted so not recommended....
G**A
Perfect Primer for Oily, Sensitive Eyes!
This eyeshadow primer is a game-changer for my oily eyelids! It helps my eyeshadow stay in place all day without creasing or fading. The formula is smooth, lightweight, and doesn’t irritate my sensitive eyes at all. Overall, it’s the perfect base for long-lasting eyeshadow, especially if you struggle with oiliness or have delicate eyes.
E**O
Best product out there for keeping your eyeshadow in place all day. I’ve tied them all, and there’s nothing better!
S**A
E' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!! Arrivato in anticipo rispetto ai tempi di l
A**Y
Cumple con lo que dice, dura mucho tiempo intacta la sombra de ojos. Lo usé para una fiesta y ni con sudor se corrió mi maquillaje (sombra). El precio es algo elevado pero vale la pena totalmente si quieres mantener tu maquillaje intacto todo el día. (Fotos de antes y después de la fiesta).
L**Z
Imprescindible para fijar y hacer durar tanto el eyeliner como las sombras.
D**L
Es el mejor primer de ojos que he probado! El maquillaje dura toooodo el día! No importa si hace calor o está lloviendo, al final del día tus sombras se mantienen intactas.
Trustpilot
2 months ago
3 days ago