---
product_id: 50818105
title: "Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)"
brand: "alexander osterwalderyves pigneurgregory bernardaalan smithtrish papadakos"
price: "₩121679"
currency: KRW
in_stock: true
reviews_count: 8
url: https://www.desertcart.kr/products/50818105-value-proposition-design-how-to-create-products-and-services-customers
store_origin: KR
region: South Korea
---

# Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

**Brand:** alexander osterwalderyves pigneurgregory bernardaalan smithtrish papadakos
**Price:** ₩121679
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) by alexander osterwalderyves pigneurgregory bernardaalan smithtrish papadakos
- **How much does it cost?** ₩121679 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/50818105-value-proposition-design-how-to-create-products-and-services-customers)

## Best For

- alexander osterwalderyves pigneurgregory bernardaalan smithtrish papadakos enthusiasts

## Why This Product

- Trusted alexander osterwalderyves pigneurgregory bernardaalan smithtrish papadakos brand quality
- Free international shipping included
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- 15-day hassle-free returns

## Description

Sponsored Ad – Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

## Images

![Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series) - Image 1](https://m.media-amazon.com/images/I/81MOhLzbF1L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    A really good book, nothing inspirational or new in terms of ...
  

*by A***R on Reviewed in the United Kingdom on 1 May 2016*

A really good book, nothing inspirational or new in terms of the fundamentals and underlying approach of the piece however, what is new is the methodology of idea production, tracking and development.The online toolkit (which you get a lite version of free after purchasing the book) has some really useful stuff in it and I would encourage any purchaser to use this as well in conjunction with the book as it really enhances your learning trajectory.The book itself is short on words and big on ideas. As they say - a picture is worth 1000 words and a lot of the time you're reading something, with the visuals and the guides online new ideas pop into your head as you're reading. I'd encourage all purchasers to sit there with a big pad whilst reading as you're likely to get at least 40 new ideas for your company whilst going through it.I wouldn't advocate a complete adoption of all the suggestions in the book, some of them are very American and wouldn't go down with a British audience or workforce, but there is a tonne of good stuff there. The Stanford 2016 reading list highlights yet another blinder!4/5 - brilliant book, well worth a read.

### ⭐⭐⭐⭐⭐ 







  
  
    Alex does it again with an innovative look at testing and evaluating your value propositions!
  

*by Z***N on Reviewed in the United Kingdom on 12 July 2015*

I brought the original book called "business model canvas" and i have used the book in my own business and for client businesses.This book in particular narrow down on the value proposition and how to test the products / service against client needs. I did a brief workshop to test out the client pains against the value proposition and the results were very interesting. It gives you food for thought and also gives you scope to test, review, pivot, improve and grow your proposition.A CD is also available to help guide you thought all the steps.I would recommend this book to anyone that has an interest in improving, testing their product and service lines. Even more valuable if you are starting up from scratch!

### ⭐ 







  
  
    Terrible book!
  

*by S***N on Reviewed in the United Kingdom on 5 May 2018*

This book is almost unreadable! It's full of nonsensical jargon and waffle.It's not worthy of a space on my bookshelf and I'd feel guilty if I sold it so, it's on it's way into the bin. Maybe the recycling centre can turn it into something useful.

## Frequently Bought Together

- Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)
- Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-02-06*