---
product_id: 509217979
title: "The Second in Command: Unleash the Power of Your COO"
brand: "cameron herold"
price: "₩65693"
currency: KRW
in_stock: true
reviews_count: 7
url: https://www.desertcart.kr/products/509217979-the-second-in-command-unleash-the-power-of-your-coo
store_origin: KR
region: South Korea
---

# The Second in Command: Unleash the Power of Your COO

**Brand:** cameron herold
**Price:** ₩65693
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Second in Command: Unleash the Power of Your COO by cameron herold
- **How much does it cost?** ₩65693 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/509217979-the-second-in-command-unleash-the-power-of-your-coo)

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- cameron herold enthusiasts

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- Trusted cameron herold brand quality
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## Description

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## Images

![The Second in Command: Unleash the Power of Your COO - Image 1](https://m.media-amazon.com/images/I/51BCVQt8ffL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Need help running and scaling your business?? Read this first!!
*by M***O on February 1, 2023*

WOW!Having been playing the role of "second in command" for 2 "Start ups" which both had insane scaling up I can tell you that this book brings so much clarity to the role of "COO" - read the book to see why I am putting quotes on this title :). It's hard enough to hire the right people for certain roles as well as knowing what roles you need to fill, but the role of "second in command" can be one of the hardest and potentially the most expensive and disastrous if you don't get it right.Cameron, who has so much experience both in this role as well as coaching CEO's, has written a wonderful, easy to read, book that will walk CEO's and owners through all the elements of this process, starting with why this role is so different than any other role in companies through how to make the right hire! P.S. It might not even be a COO!!Lastly this book is not just for CEO's thinking about making this hire. As a COO myself, this was an eye opening book for me to read. This helped me put my role, my responsibilities, and my unique skills, in perspective with the relationship I have with my CEO and President and what I need to be thinking about as we continue to scale and grow!Well done Cameron, another book in the long list of extremely impactful and well written books you have authored!

### ⭐⭐⭐⭐⭐ Every CEO needs a second in command!
*by N***O on November 20, 2023*

I truly enjoyed reading Cameron Herold's "The Second in Command". I may not be a CEO but as an avid reader, I agree with all the points from this book about having a second in command that is opposite from the visionary CEO.I've been a part of a company as a team member and as a manager but in some cases, the glaring difference was having a COO that is good with the operations since most CEO's is all about the big vision.In both instance, the second-in-command was neither good in the operations but was only elevated in their roles because the company keeps on growing. However, they are not necessarily equipped to be a "mentor" as instead of being a "role of a parent" and teaching you how to be self-sufficient, they only order you what to do without teaching you how -- if you were able to do it, good for you. If not, you get blamed.In any case, this book is very much recommended to the business owners in identifying their second-in-command; or if you are already the second-in-command, this book will help you become a better COO and help the CEO grow the business.

### ⭐⭐⭐⭐⭐ A necessary read for any second in command!
*by A***R on January 18, 2024*

The second in command role varies so much from company to company, and prior to Cameron Herold, there has been very little resource for those in this role! As I navigated my first year in role as COO, I was desperate for information and a community! Somehow I stumbled across this book, as along with all of Cameron's others and I am finally feeling like I have some direction. Through his books, I also discovered Cameron's company, the COO Alliance - a mastermind group for second in commands and it's been a game changer! Highly recommend reading this book if you're in the second in command role!

## Frequently Bought Together

- The Second in Command: Unleash the Power of Your COO
- How to be a Chief Operating Officer: 16 Disciplines for Success
- Riding Shotgun: The Role of the COO, Updated Edition

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-03-14*