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❄️ Charm your hair, own your glow.
COLORCHARM Permanent Crème Hair Toner offers 8 permanent shades including 4 icy blondes and 4 pastel enhancers, expertly neutralizing brass with up to 90% less breakage. This 2 oz crème formula is free from gluten, parabens, phthalates, and animal-derived ingredients, ensuring a clean, even tone on naturally blonde or pre-lightened hair when used with 10 volume developer. Perfect for professionals and DIY enthusiasts seeking vibrant, lasting color with a conscience.










| ASIN | B0BS9Y63SS |
| ASIN | B0BS9Y63SS |
| Best Sellers Rank | #3,297 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #51 in Hair Color |
| Brand Name | COLORCHARM |
| Color | T16 Polar Ice |
| Container Type | Tube |
| Customer Reviews | 4.3 4.3 out of 5 stars (3,024) |
| Department | Unisex |
| Full Cure Time | 20 Minutes |
| Hair Type | Chemically Treated |
| Item Form | Cream |
| Item Type Name | Wella ColorCharm Permanent Crème Toner |
| Item model number | 99350161188 |
| Manufacturer | Wella Company |
| Manufacturer | Wella Company |
| Material Features | Gluten Free |
| Material Type Free | Gluten Free, Paraben Free, Phthalate Free |
| Number of Items | 1 |
| Product Benefits | Permanent Crème Toners are free of gluten, phthalates, parabens, and animal derived ingredients. |
| Product Dimensions | 5.98 x 1.5 x 1.22 inches; 2.4 ounces |
| Unit Count | 2.0 Ounce |
R**A
Hair Transition at 40+: Embracing My Natural Greys
Okay yes honey!!G gorgeous highlights!!! I just turned 41, and for my birthday I wanted a refreshed look to rid the reddish brown hair I had and create a more neutral look to compliment the grey hair coming in - Colorcharm wella T69 + 7A Smokey ash produces substantial results. Hair has to be highlighted twice as my original color has red undertones. The top of my head also needs 7A to process longer so I plan to do it this week for 40 min tops because 20-25 wasn’t enough time and left some reddish brown tones but nevertheless great color and I’ll be planning to purchase more in the future. I am also waiting on a stronger bleach powder to help lift and tone with blue xoxo I love my hair babes!!! Thank you Wella colorcharm you certainly have charmed my way into my hair care routine
D**Y
Highly recommend
I got the T12 Silver Mist. I typically use the liquid Wella. Let me tell ya... I'm buying this one from now on. I picked this one only because it was to be delivered sooner and I was in need (if ykyk). It toned even my stubborn darker blonde pieces. I've been doing my own hair for 15+ years and *big oops* put on dry hair for the first time due to being in a rush and not thinking straight (do not recommend). It toned too far and looked dull, I was sad. Shampooed twice with a clarifying shampoo and it's EXACTLY what I wanted. Thank you thank you! For those saying it did nothing, please remember to mix 1 part toner (this tube) with 2 parts 10vol developer. Make sure to stir well. Do not use a metal bowl. I use a plastic bowl from Sally's and a brush applicator or plastic spoon to mix. Wear gloves. This 2oz tube + 4oz of 10vol developer. I have very thick wavy hair so I did 2 tubes (4oz toner + 8oz 10vol developer) myself for enough coverage and worked great. Definitely recommend if you do it correctly.
B**E
PERFECT platinum blonde toner, name is misleading
Okay so I thought maybe if I got my hair color lifted as high as I could and left the toner on a little while longer, I could achieve an icy kinda silvery white (spoiler: I couldn’t). I mean just don’t package it and name it the way it is if that is not what will be achieved 🫠 now I did get the PERFECT platinum blonde that I would’ve lovedddd a year ago but I needed even more ice and more cool toned lol. I do have a before pic (with my crazy sectioning going on) and a pic where the back half was toned and the front half was not (I have to bleach/tone my hair in 2 parts cause I have sooooooo much hair so that 3rd pic will be after I rinsed out the first half) 4th pic is it toned and towel dried andddd then before it could dry fully I was craving the silvery white too bad and tried to throw on some weird concoction of purple conditioner/bluish dye I threw together at one point in time when I didn’t feel like buying more toner lol and sat with that on my hair too long and it was a bit uneven so some of those blonde parts still peek thru but i guess I’ll include a pic of that too? Sorry im too impulsive and impatient 🥲 but anyways if you’re aiming for platinum then YES get this it’s incredible. But if you want an icy silvery white you will be let down. Still giving 5 stars tho cause it did exactly as all the reviews were saying of people who used it for the purpose of achieving platinum and I’m just a dummy who doesn’t listen
C**E
It’ll get you bright!
It’s gorgeous. Very white blonde. I bleached my virgin hair using a 30v on mids to ends then another 20v on my roots and pulled it through all the hair again to get the banana color out. At pale (inside of a banana) yellow I applied the toner on clean rinsed hair (after K18) and then used this toner with 10v for about 18min. Shampoo’s/rinsed and applied K18 and then Loriel 5 minute hair gloss. This is the result. Bright white almost gray. I’m sure the grayer spots will tone to silver/white in the next couple washes. I feel like an anime character.
S**.
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It turned my hair platinum instead of a light purple. No color was in my hair. It does work as a fantastic toner though.
K**G
Where is BLOND BRILLIANCE brand? I really miss those toners.
t16 needs to be used on level 10 hair that has almost no yellow at all. Inside of banana peel level 10, nearly white. T16 has almost no pigment in it, it seems. I put it on my lighted highlights only and it barely changed anything. T81 did okay on my level 8/9 brassy hair underneath the highlights. They are still brassy, but not as bad. T14 did pretty good on my level 8/9 roots. It was barely orange tinted at all at the root. Nearly just yellow- except under certain lighting. T14 toned it to an ALMOST neutral color. I used vol 10 on towel dried, freshly cleaned hair (no conditioner), left on hair for 35 minutes to process. Washed out and applied deeply pigmented violet conditioner (no shampoo), coated in Anti-Snap by Redken, then hair dried. The only one out of these three that is tried and true every time is T14. The others are just not dependable results. Does anyone remember the dependability from Blond Brilliance Platinum ? That toner could tone the reds out of my BROWN hair. It was so ashy!!! I miss that brand. Where did they go?
A**G
Helpful for blonde
Definitely helped make my hair less brassy. I used it after bleaching and it helped blend my hair.
R**M
Update: January 2025, I am updating to say two things. This is a beautiful toner, the Polar Ice shade, however the seller seems to have stopped selling it since I first bought about 6 months ago. I checked multiple times and it was never there. 2nd thing, it works well for lower damage, especially when paired with a 10 vol developer, it's substantially less damaging than Wella T18 however it doesn't last as long. It will tone level 8-10, better with 9-10. I use a water filter in my shower, I wash would cool water, use purple shampoo and conditioner as well, k18 + occasional clarifying shampoo to remove build up, it lasts about 3 weeks before brass starts popping up. T18 lasts about 5-6 weeks in my hair with minimal brassy sections. It's an okay toner but I did find it more budget using - beauty wellness - for buying either. ______________________ Original Review: (July 29 / 2024) It’s actually cheaper on Amazon than locally at Sally’s right now. I weighed the product because lately a lot of companies do shrinkflation but I’m happy to say it was more than the product weight and I felt satisfied that it was the actual amount of advertised toner. Worked great, used with a 10 vol on my very damaged bleached hair I didn’t experience a lot of extra hair breakage. It even temporarily unified some not lifted enough areas leaving my hair a bright white/slightly lavender hue. My hair wasn’t bleached properly so I’m very impressed with how low damage and higher cover this is.
A**A
انا عاملة سحب لون لشعري الى ليفل 10 ، كنت صابغة اشقر بلاتيني ، استخدمت هذا التونر بعد سحب اللون بس ما صار لونه بنك ٫ خله لون شعري سلفر لؤلؤي ، اتوقع لازم يكون لون شعرك اشقر متوسط عشان يتحول مع هذا التنور للون بنك ، ليتهم كاتبين هالمعلومات بوضوح على البوكس قبل ما نشتري و نجرب ونخسر وقت وفلوس وبالنهاية ما نحصل على النتيجة المطلوبة
S**S
Really great toner. Gorgeous colour. It was easy to use and was a professional die that was exactly what I wanted unlike box dye.
F**N
I removed a star because it took the whole package to tone my hair. For context, I have medium-short length but with a split dye down the middle; I usually don't need that much product. After 3 attempts, I'm quite pleased with the color.
G**A
Acheived the color i wanted with this toner! Removed the brassines from my highlights!
Trustpilot
2 months ago
2 weeks ago