Organic 1 First Infant Baby Milk Ready to Feed Liquid Formula, From Birth, 470ml

Super convenient and richer than the powder version. Excellent to take out and about or for the dreaded night feeds.

This has been an excellent formula for us — very easy to use on the go or during long travel, which takes the stress out of feeding away from home. My babies took to it straight away with no issues, and it’s reassuring to know it’s one of the best organic options on the market. What makes it stand out is the availability of different pre-made bottle sizes, which has been really helpful as my twins’ feeding needs changed over the first year. The smaller bottles were perfect early on, and the larger sizes are ideal now that they take more at each feed. Having it on Subscribe & Save has also been a huge help, as it ensures we never run short and always have what we need ready to go. It’s convenient, high quality, and I highly recommended for parents looking for a reliable organic formula.

Biggest issue is only being able to order 10 at a time

I like having a stash of these for out and about or incase we’re caught without electricity (has happened before). Convenient pack and great that it’s ready to use. Would recommend!

The first 2 orders I placed had BBE dates of 28.07.26 and were fine. With my latest order, 3 of the 4 crates I ordered have a BBE date of 30.04.26 and they are curdled and unfit for consumption. Clearly storage issue given they are still within BBE date.

Good product

We use this baby milk in the powder form and this was easy to use, we took these on holiday to avoid using water abroad. 200ml is a good volume. Does not cost any different on Amazon to other retailers as there cannot be promotion on first formula, however easy to have them delivered when buying in bulk.

Our newborn was hospitalised some two hours after consuming this due to a choking episode. This was the only milk they consumed. My child was burped after consuming this and everything was fine. My child woke up suddenly and began vomiting the entire contents of this formula. So much so, that they struggled to breath and the ambulance had to be called immediately, as they could not catch their breath. This was such a terribly traumatic experience. I can't say whether this was directly due to this formula but all I will say is that my child was being fed naturally previous to this for many weeks and had another formula and got on perfectly fine, but the moment we switched over to this formula, she began vomiting profusely and was hospitalised very soon after. I would not wish this on my enemy. Looking back at the reviews for this product show that I am not the only one who had encountered difficulty with this product, and that many parents have relayed some form of negativity regarding this formula. We threw the rest in the bin and will never touch formula ever again, thanks to Hipp. If you read this review, as well as others, and decide to still purchase this, that is your choice. This is simply an account of one incident that had happened to us and felt it may be relevant here.