EMBEAUTY Fino Premium Touch Hair Mask treatment, 230g

The instructions aren’t in English. The product is silky smooth and doesn’t feel greasy. It feels like a smooth thick(ish) conditioner. The smell is a bit strong and flowery (which I love bc once rinsed out my hair is left smelling amazing). I had no problems with the screw top lid leaking. There was not a safety seal, however. How I use this mask: I wash my hair and rinse thoroughly. Then I generously apply this mask. I make sure I work it all the way in, squeezing the product in, making sure I reach all of my strands. I put my hair up in a claw clip and let it sit for 20 minutes. (You could also use a shower cap and leave it on longer for a deeper conditioning). After rinsing it out thoroughly with warm water and ending with cooler water to close the strands, I gently brush my hair ((this works as a detangler also) then let my hair dry naturally. It leaves it smooth, well conditioned and more shiny than before. It is easy to use and makes my hair feel more silky. I use this once a week and especially after coloring bc I use a boxed dye (for my roots only). My hair is already in pretty good condition so I can’t speak to whether it helps damaged hair with split ends. For me, this is more of a maintenance than a treatment. I take good care of my hair and use good products. My hair is fine and straight. This doesn’t weigh it down. I’ve used many different hair masks from drug store brands to getting a deep, moisturizing conditioning treatment at the salon. Whenever I get those, my hair holds a lot of moisture and takes longer to dry. The same happens with this mask. Ive attached the ingredients and looked them up. They are good (in my opinion, for my hair). it contains hydrogenated rapeseed alcohol which is a fatty alcohol that softens, smooths and enhances moisture. It also contains dimethicone which smooths and shines, creating a sleek, shiny look by coating the hair shaft. It tames frizz and makes hair easier to comb. It also offers a little bit of heat protection. Arginine HCL strengthens hair, reduces breakage, moisturizes, and promotes growth by improving scalp circulation and delivering nutrients to follicles, making hair stronger, smoother, and less prone to damage from coloring or styling. It even contains Royal Jelly which is full of nutrients. It’s good for shine, strength and potential growth. It has oligosaccharides which benefit hair by acting as prebiotics to balance the scalp's microbiome, reducing dandruff/irritation, strengthening the scalp barrier, and promoting healthy hair growth. Also, squalene, (which is used in hair products for stability) offers significant benefits for hair and scalp health by providing lightweight hydration, improving elasticity, and protecting strands from damage. The other ingredients are good as well. Some people worry about the dimethicone (like a silicone) causing build up. If I feel like that happens I will just use a clarifying shampoo. It won’t deter me from using it bc it has good benefits for my hair. Hope this helps someone who is on the fence about this hair mask or is unsure of the quality or value. It’s a good price for a mask with good ingredients that can be used quite a few times (depending on how long and thick your hair is and how often you use it). Wishing you all great hair days!

After seeing this product on Tiktok, specifically Wonyoungism Tiktoks, I decided to buy it. After the first time using it I didn't see much, but after using it about three times my hair is so shiny. Not the oily type of shiny, but the clean type. My hair is so soft sf light weight. It smells scrumptious and it made most of my frizz go away. Over all I love this mask so much and I would recommend it to anyone, especially people with high porosity hair type.

I have never had a better conditioner! My daughter in law brought this back from Japan and I immediately fell in love. This product is identical to the original and genuine. Hair is so soft and healthy. Love the light scent too. I color and bleach so the texture of my hair is very porous. This is a WONDERFUL mask/conditioner. I use it with Olaplex shampoo. Excellent quality and nothing compares to it for me.

I get a lot of compliments on my hair!!! It feel so soft and it extra shiny! Helps tame the frizz!

This product has single handedly transformed my hair. This hair mask has restored my hair and its waves. I have dry, damaged, bleached hair and this product has brought life back to my strands. There is a noticeable difference in my hair when I use this product versus when I don’t. Waves have returned and my hair and it’s thicker and feels so much softer. It’s a great price for the amount of product you get. I do wish that the packaging was different though. A twist on lid is hard to use in the shower when you’ve got the water running and slippery product in your hands. But there isn’t leakage though so that’s a plus. My hair feels so much healthier when I use this product. It also smells so good. I really enjoy using this product and have almost used it all up. I will be purchasing another tub.

Absolutely love this mask. My hair feels silky, looks shiny, and feels healthier after just one use. You don’t need much at all, even for long thick hair. Such a lifesaver!

I LOVE this stuff, I will forever be buying (as long as the company never changes the ingredients haha), I use it when I wash my hair which is mostly only once a week. I also use this immediately after bleaching and washing the bleach out. Before I had this product I had a ton of fallout and breaking from bleaching my hair at home, after this product almost none whatsoever which is a huge game changer for me. It made my hair that was previously not soft, as soft as white blonde bleached hair can be aka what it feels like when my actual amazing hairdresser does it for 450$ lol, and while I love her I can't afford that right now in this economy. Therefore this product is saving my life and my hair 🙏. If you are like me and have very fine hair, that's bleached and brittle just buy it!

This made my hair very shiny and smell very good. It was very easy to use. Mad my hair moisturized and soft. Also detangled my hair nicely

La maschera che ha trasformato i miei capelli bruciati in seta: effetto “salone giapponese” a casa! Avevo i capelli distrutti: decolorazioni ripetute, doppie punte ovunque, secchi come paglia e impossibili da pettinare. Dopo 3 applicazioni di questa Fino sono rinati: • Morbidezza assurda: al primo risciacquo sembrava di aver messo il balsamo per 1 ora • Lucentezza da specchio: riflettono la luce come mai prima, anche senza piastra • Effetto anticrespo totale: vivo in zona umida e finalmente non ho più l’effetto “esplosione” dopo 2 ore • Profumo delicatissimo e raffinato che resta sui capelli tutto il giorno (non stucchevole) • Ne basta pochissima: con i capelli lunghi fino al seno uso una noce grande e copre tutto • Dopo 1 mese di uso (1-2 volte a settimana) le doppie punte si vedono molto meno e i capelli nuovi crescono più forti La uso così: dopo lo shampoo Fino, lascio in posa 5-10 minuti (a volte con pellicola e phon tiepido) e risciacquo. Il risultato è da parrucchiere giapponese da 150 €. A 10-11 € è praticamente regalata: il barattolo dura una vita e funziona 10 volte meglio di Olaplex, Kerastase e Redken che ho provato. L’ho già regalata a mia sorella e a due amiche: tutte impazzite. Ne ho appena ordinate altre 3 (scorta a vita!). Se avete capelli danneggiati, fini o semplicemente volete capelli da pubblicità… smettete di cercare. Questa è LA maschera. Grazie Shiseido, mi avete salvato i capelli!

Très bon produit et rend les cheveux lisses et souple

Trodde den var överhajpad men den är värd all hype. Gjorde mitt hår fantastiskt lent och glansigt redan efter en minut. Tvättade först med detoxschampo och lade därefter masken och lät den verka 5-6 minuter. Avslutade med balsam men tror inte den behöver balsam egentligen. Den är otroligt mjukgörande. Kände skillnad i håret direkt, stråna blev tyngre och inte lika flygiga som tidigare (vilket torrt och skadat hår brukar vara). Men det var först när jag skulle föntorka som jag såg glansen. Håret blev extremt lätt att föna och det fick en glans jag aldrig haft innan. Dessutom stylade jag med plattång efter och även där gled stråna igenom plattorna utan problem. I normala fall kan vissa delar av mitt fastna om de är skadade eller för torra. Använde givetvis värmeskydd igen efter fön och innan plattång men masken hade gjort håret mycket mer lätthanterligt. Kommer definitivt köpa igen. Doftar inte mycket, inte särskilt gott utan mer neutral doft men resultatet är viktigast. Ger den full pott.

Maravilhoso

This product is highly recommended!