---
product_id: 58683697
title: "L'Oreal Paris Preference Permanent Luminous Hair Colour, 11.11 Venice"
brand: "l'oreal paris"
price: "₩55464"
currency: KRW
in_stock: true
reviews_count: 11
category: "L'oreal Paris"
url: https://www.desertcart.kr/products/58683697-loreal-paris-preference-permanent-luminous-hair-colour-11-11-venice
store_origin: KR
region: South Korea
---

# Up to 8 weeks colour protection Gel formula infused with precious flower oils Includes nourishing colour lock conditioner L'Oreal Paris Preference Permanent Luminous Hair Colour, 11.11 Venice

**Brand:** l'oreal paris
**Price:** ₩55464
**Availability:** ✅ In Stock

## Summary

> 💎 Unlock your ultimate cool blonde glow — because your hair deserves to shine as bright as you do!

## Quick Answers

- **What is this?** L'Oreal Paris Preference Permanent Luminous Hair Colour, 11.11 Venice by l'oreal paris
- **How much does it cost?** ₩55464 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/58683697-loreal-paris-preference-permanent-luminous-hair-colour-11-11-venice)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-In-One Kit:** Complete with developer, colourant, conditioner, and gloves for a salon-quality experience at home.
- • **Ammonia-Free Comfort:** Gentle on scalp with ammonia-free technology for a pleasant, non-irritating application.
- • **Nourish & Strengthen:** Formulated with flower oils and a colour lock conditioner to reduce hair breakage by 70%.
- • **Fade-Defying Radiance:** Enjoy luminous, cool crystal blonde tones that stay vibrant for up to 8 weeks.
- • **Grey Coverage Mastery:** Achieve flawless, permanent coverage even on stubborn grey strands with ease.

## Overview

L'Oreal Paris Preference Permanent Luminous Hair Colour in 11.11 Venice delivers a stunning ultra-light cool crystal blonde shade with permanent, fade-defying results. This ammonia-free gel formula enriched with precious flower oils provides up to 8 weeks of vibrant colour protection while strengthening hair and reducing breakage by 70%. The complete kit includes developer, colourant, nourishing colour lock conditioner, and gloves, ensuring professional grey coverage and a smooth, luminous finish from the comfort of home.

## Description

Product Description Introducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology! Benefits of Preference by L'Oreal Paris • New Ammonia-Free Post-Bleach Treatment • Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones • Up to 4x more nourished hair* • 5 Minutes: Application Time • Smoother and Silkier hair Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves. What makes it special? REBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality. AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell. REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair. *Instrumental Test Ingredients "1242510 - Colourant Gel: Oleic Acid, Aqua / Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2, 4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234463/1), 1171216 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202319/2), 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.I.L. C232981/1), 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234136/1)" Directions 1. Use gloves and pour the coloring bottle into the developer bottle and shake to stir evenly. 2. Apply the colour and leave for the recommended time. 3. Follow with conditioner and rinse. Safety Warning For external use only. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ

Review: Very good - My hair is salt and pepper- about 45% grey and a natural level 7. It was highlighted about a year ago and since then I’ve used a level 8 ash blonde box dye colour to cover the roots but this left my hair very yellow. The grey/white hair I have is patchy and I wanted to blend this further and minimise the yellow tones so I choose the preference platinum blonde level 11 to see how it might look. Product was very easy to use and not messy at all. I concentrated the coverage on my grey/level 7 roots and brought the rest of the mixture through to the length of the hair, rinsing after 45 minutes. I was pleasantly surprised by the results to be honest. The root coverage is perfect, it lifted beautifully without any orange tones, blending nicely with the grey to a multi tonal look. I’m not a hairdresser but I do know that the developer in a box dye will lift virgin hair. I’d say my roots are now level 9/10 with the grey being 10+ This has saved me a lot of money as my highlights usually cost around £70 for a half head, I just wish I’d discovered this dye 2 years ago as I would’ve saved me a packet. Anyway, I’m a happy bunny now as my hair looks and feels great! Hope this helps anyone like me who is on the rollercoaster transition to the dreaded grey!
Review: True to colour - Absolutely delighted with the results , it didn't sting my head . Plus after use and my hair dried naturally I couldn't smell that I'd even just dyed my hair .That's a first for me and I've dyed my hair for 20 yrs. The colour is even and shiny .

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 11.11 Venice, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0756HY2NL |
| Benefits | Provides up to 8 weeks of colour protection, strengthens hair and ensures 70% less hair breakage with a glossy finish. |
| Best Sellers Rank | 514 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 11.11 ULTA-LIGHT COOL CRYSTAL BLONDE |
| Container Type | Bottle |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.4 out of 5 stars 1,365 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 03600523017997 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Type Name | L'Oreal Preference Permanent Hair Dye, 11.11 Ultra-Light Cool Crystal Blonde |
| Item Weight | 200 Grams |
| Item form | Gel |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Manufacturer Part Number | 3600523017997 |
| Material Features | Gel with flower oils |
| Material Type Free | Allergy-free |
| Model Number | 3600523017997 |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Provides up to 8 weeks of colour protection, strengthens hair and ensures 70% less hair breakage with a glossy finish. Product benefits Provides up to 8 weeks of colour protection, strengthens hair and ensures 70% less hair breakage with a glossy finish. See more |
| Recommended Uses For Product | Hair coloring |
| Set Name | Preference |
| Suitable Hair Colour | Light Blonde |
| Unit Count | 1.0 count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 11.11 ULTA-LIGHT COOL CRYSTAL BLONDE
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Allergy-free
- **Material feature:** Gel with flower oils
- **Number of items:** 1
- **Package information:** Bottle
- **Unit count:** 1.0 count

## Images

![L'Oreal Paris Preference Permanent Luminous Hair Colour, 11.11 Venice - Image 1](https://m.media-amazon.com/images/I/71gs0V+mTXL.jpg)
![L'Oreal Paris Preference Permanent Luminous Hair Colour, 11.11 Venice - Image 2](https://m.media-amazon.com/images/I/81z7nutPUkL.jpg)
![L'Oreal Paris Preference Permanent Luminous Hair Colour, 11.11 Venice - Image 3](https://m.media-amazon.com/images/I/81YYmp3k6vL.jpg)
![L'Oreal Paris Preference Permanent Luminous Hair Colour, 11.11 Venice - Image 4](https://m.media-amazon.com/images/I/81efB7pViXL.jpg)
![L'Oreal Paris Preference Permanent Luminous Hair Colour, 11.11 Venice - Image 5](https://m.media-amazon.com/images/I/81OLgGeEmOL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: I have light brown hair will it work?**
A: does this vivids range cover grey hair? it's not said anywhere

**Q: I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour**
A: No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend

**Q: Do you use the conditioner once a week**
A: I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends

**Q: If I have brown hair, should I lighten it first or can I just use the ginger box dye straight away?**
A: You dont need to lighten it first. Mine is dark brown and the result was as on the box

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very good
*by A***R on 7 July 2022*

My hair is salt and pepper- about 45% grey and a natural level 7. It was highlighted about a year ago and since then I’ve used a level 8 ash blonde box dye colour to cover the roots but this left my hair very yellow. The grey/white hair I have is patchy and I wanted to blend this further and minimise the yellow tones so I choose the preference platinum blonde level 11 to see how it might look. Product was very easy to use and not messy at all. I concentrated the coverage on my grey/level 7 roots and brought the rest of the mixture through to the length of the hair, rinsing after 45 minutes. I was pleasantly surprised by the results to be honest. The root coverage is perfect, it lifted beautifully without any orange tones, blending nicely with the grey to a multi tonal look. I’m not a hairdresser but I do know that the developer in a box dye will lift virgin hair. I’d say my roots are now level 9/10 with the grey being 10+ This has saved me a lot of money as my highlights usually cost around £70 for a half head, I just wish I’d discovered this dye 2 years ago as I would’ve saved me a packet. Anyway, I’m a happy bunny now as my hair looks and feels great! Hope this helps anyone like me who is on the rollercoaster transition to the dreaded grey!

### ⭐⭐⭐⭐⭐ True to colour
*by S***T on 7 October 2024*

Absolutely delighted with the results , it didn't sting my head . Plus after use and my hair dried naturally I couldn't smell that I'd even just dyed my hair .That's a first for me and I've dyed my hair for 20 yrs. The colour is even and shiny .

### ⭐⭐⭐⭐⭐ A good lift if you just want to brighten
*by A***A on 1 April 2024*

There is still a lot of orange tones at the top but I just wanted my d Salon highlighted hair a bit brighter now that the sun's out. I used a lot of purple shampoo after to tone down the orange but I'm impressed considering it's a box dye. Do not expect blonde miracles from this product!

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice
- L'Oréal Paris Préférence Le Blonding Acidic Toner, Post Bleach Treatment with no Ammonia, Long Lasting Anti-Brassiness, Platinum Ice 01
- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-08-03*