---
product_id: 58683697
title: "Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice"
brand: "l'oreal paris"
price: "₩58814"
currency: KRW
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.kr/products/58683697-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-11
store_origin: KR
region: South Korea
---

# 8 weeks colour protection precious flower oils infused includes nourishing colour lock conditioner Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice

**Brand:** l'oreal paris
**Price:** ₩58814
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your coolest crystal blonde glow — because your hair deserves to shine! 🌟

## Quick Answers

- **What is this?** Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice by l'oreal paris
- **How much does it cost?** ₩58814 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/58683697-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-11)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Strengthens & Protects:** Reduces hair breakage by 70% while delivering a glossy, fade-resistant finish.
- • **Ultimate Grey Coverage:** Permanent formula ensures flawless, full grey coverage with natural intensity.
- • **Fade-Defying Brilliance:** Enjoy luminous, multi-tonal colour that stays vibrant for up to 8 weeks.
- • **Nourishing Flower Oil Infusion:** Translucent gel enriched with precious flower oils for radiant, healthy-looking hair.
- • **Salon-Quality At-Home Experience:** Complete kit with developer, colourant, conditioner, and perfectly fitting gloves for mess-free application.

## Overview

L'Oreal Paris Preference 11.11 Venice is a permanent ultra-light cool crystal blonde hair dye featuring a translucent gel formula enriched with precious flower oils. It delivers up to 8 weeks of fade-defying, luminous colour with optimal grey coverage, while the included colour lock conditioner strengthens hair and reduces breakage by 70%. The complete at-home kit ensures a professional, mess-free application for all hair types.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients "1242510 - Colourant Gel: Oleic Acid, Aqua / Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2, 4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234463/1), 1171216 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202319/2), 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.I.L. C232981/1), 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234136/1)" Directions 1. Use gloves and pour the coloring bottle into the developer bottle and shake to stir evenly. 2. Apply the colour and leave for the recommended time. 3. Follow with conditioner and rinse. Safety Warning For external use only. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ

Review: Fantastic colour - Literally the best hair dye i have ever used , so easy just tip the liquid into the bottle and shake , then screw of the tip and dye . And the gloves actually fit perfect , and best of all fantastic colour that lasts , what more can you ask well done loreal outstanding ...
Review: Lasts for ages - Great colour. Lasts for ages. Conditioner separate is good. Love it

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 11.11 Venice, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0756HY2NL |
| Benefits | Provides up to 8 weeks of colour protection, strengthens hair and ensures 70% less hair breakage with a glossy finish. |
| Best Sellers Rank | 392 in Beauty ( See Top 100 in Beauty ) 13 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 11.11 ULTA-LIGHT COOL CRYSTAL BLONDE |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 6,069 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 03600523017997 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Type Name | L'Oreal Preference Permanent Hair Dye, 11.11 Ultra-Light Cool Crystal Blonde |
| Item Weight | 200 Grams |
| Item form | Gel |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Material Features | Gel with flower oils |
| Material Type Free | Allergy-free |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Provides up to 8 weeks of colour protection, strengthens hair and ensures 70% less hair breakage with a glossy finish. Product benefits Provides up to 8 weeks of colour protection, strengthens hair and ensures 70% less hair breakage with a glossy finish. See more |
| Unit Count | 1.0 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 11.11 ULTA-LIGHT COOL CRYSTAL BLONDE
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Allergy-free
- **Material feature:** Gel with flower oils
- **Number of items:** 1
- **Package information:** Bottle
- **Unit count:** 1.0 count

## Images

![Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice - Image 1](https://m.media-amazon.com/images/I/71v83Pj+miL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: I have light brown hair will it work?**
A: does this vivids range cover grey hair? it's not said anywhere

**Q: I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour**
A: No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend

**Q: Do you use the conditioner once a week**
A: I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends

**Q: If I have brown hair, should I lighten it first or can I just use the ginger box dye straight away?**
A: You dont need to lighten it first. Mine is dark brown and the result was as on the box

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fantastic colour
*by A***R on 26 January 2026*

Literally the best hair dye i have ever used , so easy just tip the liquid into the bottle and shake , then screw of the tip and dye . And the gloves actually fit perfect , and best of all fantastic colour that lasts , what more can you ask well done loreal outstanding ...

### ⭐⭐⭐⭐⭐ Lasts for ages
*by D***R on 6 February 2026*

Great colour. Lasts for ages. Conditioner separate is good. Love it

### ⭐⭐⭐⭐⭐ Does what other hair dyes can’t seem to do.
*by Z***S on 23 June 2023*

I have tried numerous hair dyes now to try go ginger and none seem to work until I tried this one. My hair was like a dark blonde when I put this on but it still got my hair a very vibrant colour, looked quite similar to the colour on the box. It has lasted quite well too, it does need dying again so it is not as bright now as it was when I first dyed it. This hair dye is also very easy to use and you do not have to leave it on that long to get this beautiful colour, I am sure it was only about 30 minutes. The instructions were very easy to understand and the conditioner that came with it made my hair very soft. It also came exactly when it was supposed to come. To anyone who is like I was, desperate to go ginger, I could not recommend this product enough. It has not damaged my hair either which is good as my hair has been dyed alot so I didn’t want anything that would damage it. The price of it on here is quite good too as this hair dye is normally expensive anyway but I can see why, because it is absolutely amazing! My hair was not patchy either when I dyed it and I am far from a hairdresser so definitely not a professional when it comes to dying hair. Some hair dyes also have a horrible smell to them, I have smelt some very horrible hair dyes but this one actually has a beautiful smell to it. As I said, my hair does need dying again so it was a lot brighter than this.

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice
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- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-03-07*