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Buy Media Planning: A Practical Guide (MARKETING/SALES/ADV & PROMO) 3 by Surmanek, Jim (ISBN: 9780844235127) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: Straight-forward, easy to understand and a tool I've used for decades buying media.
| Best Sellers Rank | 1,860,919 in Books ( See Top 100 in Books ) 947 in Small Business Plans 1,970 in Advertising (Books) 198,783 in Social Sciences (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (13) |
| Dimensions | 15.24 x 1.4 x 22.86 cm |
| Edition | 3rd |
| ISBN-10 | 0844235121 |
| ISBN-13 | 978-0844235127 |
| Item weight | 363 g |
| Language | English |
| Print length | 224 pages |
| Publication date | 11 Jan. 1996 |
| Publisher | McGraw-Hill |
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Straight-forward, easy to understand and a tool I've used for decades buying media.
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