Chefmaster Neon Brite Purple Liqua-Gel® Food Coloring | Vibrant Color | Professional-Grade Dye for Icing, Frosting, Fondant | Baking & Decorating | Fade-Resistant | Easy-to-Use | Made in USA | 0.70 oz

This made my cake pink. it is not at all neon purple as the name suggests! I had to make abcake for a babyshower for a boy and now my cake looks pink! It was too late to do anything since ai did not have any more buttercream left to just do white. It is a beautiful pink so giving it two stars, but NOW I am not sure what color I should order for a purple color! Not at all happy!

I was able to make two different shades of purple quite easily. There are many options with this. There is no taste and they survived being frozen as well.

THIEVES!! Purposely showing 6 bottles of food coloring so that we think we are getting 6 bottles. Look at all the reviews too, they can see and hear that their ad is misleading us all but they do nothng to change that. Ridiculous price for one stupid bottle. Just remember, what goes around comes around. What you sow, you will reap. When your business goes under, dont sit there and wonder why. You did it to yourself by what you put out into the universe. Good luck with that. No debt goes unpaid.

This came out as a pink not a neon purple. Do not recommend.

My girl wanted purple cake!! It was slightly pinker than I expected but worked well Nd mixed in easily.