Color Blue + Purple Shade Shift – Blue Purple Dye with Bond Booster & Hyaluronic Acid, 8 oz

This hair color is amazing! The pigment is rich and vibrant, and the color comes out exactly as expected. It’s easy to apply and leaves hair feeling soft rather than dry, which is a huge plus. The color lasts well and fades nicely without looking patchy. Overall: High-quality hair color that delivers bold results while keeping hair healthy.

I’m seriously impressed with this color-depositing mask. It adds a beautiful, vibrant tone while leaving my hair feeling deeply conditioned and soft. Unlike some color products, this doesn’t dry my hair out — it actually makes it smoother and shinier after each use. The application is easy, spreads evenly, and the color refresh looks fresh and glossy. It’s perfect for maintaining color between salon visits or boosting faded tones. The scent is nice, and a little product goes a long way. Great results without damage — I’ll definitely keep this in my routine.

So, it's been a couple of days since I used the Amethyst and Super Blue. I did not bleach my hair at all for this and I have med-dark hair. I've never done anything other than Loreal single color hair color every few years on a whim. 1. Super easy to apply with no foils. I just grabbed locks of hair and colored them one or the other color. They kept separate really well and I haven't noticed any transfer from it. 2. I noticed NO significant odor. Usually I have to do this outside (when using other products) because the odor is really overwhelming. I did this in my bathroom and had zero issues. 3. It turned out GREAT. I was fully expecting the blue to be drowned out by the darker areas, but nope. It's noticeably blue. 4. It rinsed well, but there is some bleeding. HOWEVER, let me repeat that I'm not experienced at this and this could be user error. I've never done this before because of feeling overwhelmed and ignorant. These products are the only reason I tried to do this. I am VERY happy with the results and it's amazing how someone as inexperienced as me can make a plan and then execute that plan completely on my own and it is a great success. I do not feel I could have achieved this using your typical store dyes. My hair feels great and looks AMAZING.

OMG if u have been looking for an amazing brilliant red to turn heads look no further this is ur stuff. The only reason I will not being giving this a 5 star review is becuse of 2 things how long the clout last I know they say the color fades very wash but even if u rn hot water over ur hair it’s fades much quicker second if I don’t predie my hair with a reg red box die ots won’t die my natural hair mind u not sue this mask was made for a dark brunette but hey I’ve made it work for me. Other than that this product has been my saving grace I live the color that comes out I’ve been trying to achieve that red my entire life who knew it would come in a hair mask if all things. Oh and not to mention this mask is sooo pretty it’s smells and and when held under the light it’s shimmery 🥰

This hair color looks amazing! It looks exactly the same in the jar as it does in my hair! It has a smooth, thick creamy consistency. Ice gown several uses out of the one jar, too; although, I only do the top half of my hair in this color. Despite the darker color (my natural color is light brown), I still had to bleach it first, in order to get the vibrant blue-purple. It's very easy to apply and despite being a semi-permanent (which is usually more of a stain that coats the hair shaft), it did not get all over my skin and clothes or stain my bathroom! In addition, it lasts for a pretty decent length of time. I generally wash my hair every other day, and touch it up a little (no bleach, just apply some more color) every 3 weeks or so. I also recommend putting a shower cap over it, then using a hair dryer to "bake it in," and then leave it on overnight before rinsing for more vibrant and longer-lasting results.

The curly hair picture is the morning after applying hair color and only rinsing in cool water (in indoor cool lighting) and the second picture with straight hair (in natural sunlight) is a few days later after a wash with shampoo and conditioner. It came out super vibrant considering her hair is pretty brown. Looks almost maroon in her chestnut hair ❤️. The color was very hydrating. Almost like a super thick conditioner. Her hair doesn’t feel dry or anything. Only warning is that the dye needs to be wiped up right away if it gets on laminate flooring 😬 it wipes up easy if you do it right away but if it sits it stains.

I absolutely love the color and it takes very well my hair feels great but it's been 2 weeks and I still have yet to be able to get my hair to run clear. After rinsing for almost an hour after the first application I finally sucked it up and dried my hair in a colorful towel and every time I shower no matter how cool the water is I still get plenty of color running out which means I will not be able to use this color come summer when I would like to go swimming or in a pool. I also cannot seem to get it to take at my roots despite the fact that I have blonde roots I tried another application for just roots today and the color barely took at the root line

My hair turned out awesome! I have always wanted to have pink hair and FINALLY took the plunge. I have some old bleached ends from a balayage I had done 2 years ago and it gave an ombré effect when colored. The darker brown is my natural color. I did have to use the entire jar to completely saturate my hair so I only got one use out of it which was slightly disappointing, but I would buy again. Smells nice, hair was super soft afterwards. Excited to see how long this color holds up.

Definitely not the same as before when I was able to get it from beauty bay. Faded very quickly

The color is vibrant and looks beautiful. I even colored my clip in extensions too and they look like they are reborn 🥰🥰

Good colour even on dark brown hair, definetly stains so use towels, clothes and sinks, etc you don't mind staining. Smells really good, did my whole head and still had some left over. My hair is really soft afterwards and retained a lot of the colour. I left it on for 2 hours and it came out very nice. Definetly recommend.

Would highly recommend this product. As been a hairdresser for the past 40yrs it's so refreshing to use a product that works. Hats off Brad !!!!

This product is fantastic! The red looks so vibrant even on dark brown hair. Makes your hair feel soft and smells good.