---
product_id: 625599960
title: "Hisense 50 Inch 4K QLED Smart TV 50E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)"
brand: "hisense"
price: "₩2570134"
currency: KRW
in_stock: true
reviews_count: 6
category: "Hisense"
url: https://www.desertcart.kr/products/625599960-hisense-50-inch-4k-qled-smart-tv-50e77nqtuk-quantum-dot
store_origin: KR
region: South Korea
---

# Quantum Dot Colour - 1B+ vivid shades HDMI 2.1 + Game Mode PLUS - ultra-smooth 60Hz gaming 4K AI Processor - real-time scene optimization Hisense 50 Inch 4K QLED Smart TV 50E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)

**Brand:** hisense
**Price:** ₩2570134
**Availability:** ✅ In Stock

## Summary

> 📺 Elevate your viewing game — don’t just watch, experience every pixel!

## Quick Answers

- **What is this?** Hisense 50 Inch 4K QLED Smart TV 50E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model) by hisense
- **How much does it cost?** ₩2570134 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/625599960-hisense-50-inch-4k-qled-smart-tv-50e77nqtuk-quantum-dot)

## Best For

- hisense enthusiasts

## Why This Product

- Trusted hisense brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Seamless Smart Connectivity:** Dual-band WiFi, Bluetooth 5.0, Alexa & Google Home compatibility plus Vidaa OS with all your favorite streaming apps preloaded.
- • **Billion+ Quantum Dot Colours:** Experience breathtakingly vibrant, true-to-life visuals that make every frame pop with rich, dynamic hues.
- • **AI-Powered Picture & Sports Mode:** Smart AI adjusts picture and sound in real-time, delivering flawless clarity whether you're binge-watching or catching live sports.
- • **Dolby Vision Atmos & DTS Virtual:X:** Immersive cinema-grade audio that surrounds you, turning your living room into a premium entertainment hub.
- • **Adaptive Brightness & Sleek Bezelless Design:** Auto-adjusting light sensor ensures perfect brightness day or night, wrapped in a modern, minimalist frame that fits any stylish space.

## Overview

The Hisense 50E77NQTUK is a 50-inch 4K QLED Smart TV featuring Quantum Dot technology for over a billion vivid colors, a powerful 4K AI processor for real-time picture optimization, and Dolby Vision Atmos for immersive sound. It supports HDMI 2.1 with Game Mode PLUS for smooth 60Hz gaming, runs on Vidaa OS with built-in Alexa and Google Home compatibility, and offers adaptive brightness with TÜV Rheinland certifications for eye comfort and privacy. Perfect for professionals seeking premium entertainment with smart connectivity and sleek design.

## Description

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The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. 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Every frame is rich, vibrant, and true-to-life, ensuring every color, from the most subtle to the most vibrant, stands out. Quantum Dot Colour Billion+ shades of vivid colour Experience a visual treat with Quantum Dot Colour. Every frame is rich, vibrant, and true-to-life, ensuring every color, from the most subtle to the most vibrant, stands out. AI Picture AI real-time scenario-specific optimization From the morning news to late-night movies, AI Picture refines every detail. 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The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. 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Our Adaptive Light Sensor adjusts screen brightness instantly. Whether it's broad daylight or midnight, you'll enjoy impeccable clarity and comfort tailored to your surroundings. Adaptive Light Sensor Perfect brightness all day and night Battling ambient light during your favorite movie? Our Adaptive Light Sensor adjusts screen brightness instantly. 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use. The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. 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The video guides you through product setup. The video compares multiple products. The video shows the product being unpacked. 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Automatically detecting the game, enhances visuals and audio for a stadium feel. Now, enjoy every match, every play, flawlessly. Freely Compare Hisense 2024 TVs E77N E7N PRO U6N U7N

Review: Hisense lead the way with quality TVs at an affordable price. - After my 12 year old 55" LG TV packed up the other day I needed to look for a replacement quickly. I had done some research in the past and saw that Hisense TVs have now caught up with the likes of LG and Samsung with their QLED technology. So after looking at Which magazine reviews I opted for a Hisense 65A7QTUK. Although the price was slighter higher, I was guaranteed next day delivery through desertcart. The TV was delivered today by AIT home delivery with no problems at all. I received a delivery slot by text the night before and a phone call an hour before delivery and when he arrived the delivery driver let me open the package to confirm there was no damage before he left. The TV is easy to assemble, even for one person, but I would recommend two people if you are unsure and with most smart TVs once it is switched on it sets itself up with ease. My main input is Sky Q and I am absolutely delighted with the picture quality. The TV is also HDR compatible. The sound is OK on its own but is a little "Tinny" which is helped by adjusting the bass setting. You will get better sound if you have a sound bar connected to your Sky Q box. Overall I am really delighted with this TV. It is certainly on a par with its better known rivals and at a much more affordable price. Its interesting as well that some of the 2025 Hisense models are selling cheaper than the 2024 models. Go on treat yourself. You won't be disappointed.
Review: So happy with my purchase - We are soooo pleased we got this telly. Quality is amazing. Sound is outstanding i read some folk saying the volume was low not true I have it on volume 20 and its blaring which is nowhere near the highest i love that you can choose the type of sould also. I think ill always get a hisence tv. 75inch is amazing and perfect size for us. Happy with the price happy with the picture quality. Im that impressed im thinking of getting the same brand but smaller for the bedroom.

## Features

- Picture Quality: Quantum Dot Technology | 4K Ultra HD 3840×2160 | 60Hz Refresh Rate | Dolby Vision | HDR 10 | HDR 10+ Decoding | MEMC | ALLM | VRR
- Sound: 20Watts Speakers | DTS Virtual: X | Dolby Atmos
- Connectivity: Dual Band Wifi (2.4G and 5G) | Bluetooth 5.0 | Airplay 2 | Share to TV | 2 x USB 2.0 Ports to connect hard drives and other USB devices | 3 * HDMI 2.1 compliant (eARC, ALLM, VRR) to connect latest gaming consoles, set top box, Blu-ray Players
- Smart TV Features: VIDAA U7.6 OS | Alexa Built-in | Voice Remote | Apple Home | Work with Google Home | Supported Apps: Freely, Netflix, Youtube, Apple TV, Disney+, Paramount Plus, NOW TV, Prime Video, BBC iPlayer, ITVX, All 4, My5, UKTV, Britbox, Channel 4, BBC News, BBC Sport, Rakuten TV, UEFA TV, Redbull TV, Chili, Plex, NBA etc.
- Design: Dual Stand | Bezelless Design
- AI Features: AI Sports Mode | AI Picture | AI Adaptive Depth
- Certification: 4K HDR Immersive | TÜV Rheinland Certified Low Blue Light | TÜV Rheinland Certified Protected Privacy
- ESG Features: Green Packaging | Energy Saving Mode | Energy Saving Light Sensor
- Warranty Information: 2 year warranty provided by Hisense

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CYQ2JFJW |
| Best Sellers Rank | 173 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 4 in TVs |
| Item model number | 50E77NQTUK |
| Manufacturer | Hisense |
| Product Dimensions | 8 x 111.9 x 64.9 cm; 10 g |

## Product Details

- **Aspect ratio:** 16:9
- **Brand:** Hisense
- **Connectivity technology:** Wi-Fi
- **Display technology:** QLED
- **Included components:** TV, Stand, Remote, Remote batteries, User manual, Power cable
- **Product dimensions:** 8D x 111.9W x 64.9H centimetres
- **Refresh rate:** 60
- **Resolution:** 4K
- **Screen size:** 50 Inches
- **Special feature:** Bezel-Less Design, Built-In Speaker, Flat

## Images

![Hisense 50 Inch 4K QLED Smart TV 50E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model) - Image 1](https://m.media-amazon.com/images/I/61Hyw+a9MPL.jpg)
![Hisense 50 Inch 4K QLED Smart TV 50E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model) - Image 2](https://m.media-amazon.com/images/I/71572PqX8EL.jpg)
![Hisense 50 Inch 4K QLED Smart TV 50E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model) - Image 3](https://m.media-amazon.com/images/I/71F-kfuseKL.jpg)
![Hisense 50 Inch 4K QLED Smart TV 50E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model) - Image 4](https://m.media-amazon.com/images/I/71FwhME2UaL.jpg)
![Hisense 50 Inch 4K QLED Smart TV 50E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model) - Image 5](https://m.media-amazon.com/images/I/71M6o+PguWL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Hisense lead the way with quality TVs at an affordable price.
*by P***K on 13 January 2026*

After my 12 year old 55" LG TV packed up the other day I needed to look for a replacement quickly. I had done some research in the past and saw that Hisense TVs have now caught up with the likes of LG and Samsung with their QLED technology. So after looking at Which magazine reviews I opted for a Hisense 65A7QTUK. Although the price was slighter higher, I was guaranteed next day delivery through Amazon. The TV was delivered today by AIT home delivery with no problems at all. I received a delivery slot by text the night before and a phone call an hour before delivery and when he arrived the delivery driver let me open the package to confirm there was no damage before he left. The TV is easy to assemble, even for one person, but I would recommend two people if you are unsure and with most smart TVs once it is switched on it sets itself up with ease. My main input is Sky Q and I am absolutely delighted with the picture quality. The TV is also HDR compatible. The sound is OK on its own but is a little "Tinny" which is helped by adjusting the bass setting. You will get better sound if you have a sound bar connected to your Sky Q box. Overall I am really delighted with this TV. It is certainly on a par with its better known rivals and at a much more affordable price. Its interesting as well that some of the 2025 Hisense models are selling cheaper than the 2024 models. Go on treat yourself. You won't be disappointed.

### ⭐⭐⭐⭐⭐ So happy with my purchase
*by B***3 on 18 January 2026*

We are soooo pleased we got this telly. Quality is amazing. Sound is outstanding i read some folk saying the volume was low not true I have it on volume 20 and its blaring which is nowhere near the highest i love that you can choose the type of sould also. I think ill always get a hisence tv. 75inch is amazing and perfect size for us. Happy with the price happy with the picture quality. Im that impressed im thinking of getting the same brand but smaller for the bedroom.

### ⭐⭐⭐⭐ Great for live tv with no aerial
*by A***R on 4 August 2025*

I got this tv due to its freely capability. Having just got rid of our paid for tv subscription service and no option of utilising a tv aerial, having the ability to watch live tv was a priority. The tv is great, the sound is good and the picture quality is excellent. The remote control is very responsive (this has been an issue on other tvs within the household) but so far so good with this Hisense tv. Freely works without any issues and we now have basic live tv with no subscription fee. Connect tv to internet, open freely app and away to go!! Just what we wanted. All other apps, bbc iplayer, Netflix etc also work great. This tv was value for money at half the price of our previous 50”. We have only one issue hence the reason for 4 stars not 5. Sometimes the tv won’t recognise anything connected via HDMI. We have a PS5 and firestick connected to separate HDMI ports. When selecting these devices the tv returns to Home Screen and doesn’t recognise the connected device and takes a few times of trying before it does. Having researched online to see if there is a fix, unfortunately it appears that this is a problem with many Hisense TV’s.

## Frequently Bought Together

- Hisense 50 Inch 4K QLED Smart TV 50E77NQTUK - Quantum Dot Colour, 4K AI Processor, Dolby Vision Atmos, Smooth Motion, Sports Mode, Vidaa OS with Freely, Youtube, Netflix and Disney+ (2024 Model)
- Amazon Fire TV Stick 4K streaming device (Newest gen) | supports Wi-Fi 6, Dolby Vision/Atmos, HDR10+
- Hisense HS214 Soundbar All-in-one, Wireless Bluetooth, Powerful Bass Built-in, Compact Design, AUX, HDMI, USB, TV, PC Speaker

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-03-04*