






❄️ Cool Your Color, Own Your Glow!
PROVOKE Go Ashy Shampoo is a 200ml color-correcting shampoo formulated with triple toning technology to instantly neutralize brassiness and add a silvery, ashy hue. Suitable for all hair colors including blondes, silvers, brunettes, and balayage, it hydrates and enhances shine while being paraben-free and cruelty-free. Achieve salon-quality cool tones in just one wash.





| ASIN | B0D5QRYXSJ |
| ASIN | B0D5QRYXSJ |
| Active Ingredients | Sodium Chloride, Sodium Laureth Sulfate |
| Age Range Description | Adult |
| Benefits | Brightening, Color Protection, Freshening, High Gloss, Shining |
| Best Sellers Rank | 923 in Beauty ( See Top 100 in Beauty ) 89 in Shampoos (Beauty) |
| Brand Name | PROVOKE |
| Customer Reviews | 4.3 4.3 out of 5 stars (587) |
| Customer reviews | 4.3 4.3 out of 5 stars (587) |
| Hair Type | All, Color Treated, Dry, Dull, Normal |
| Item Dimensions | 36 x 58 x 175 millimetres |
| Item Form | Cream |
| Item model number | 40027079 |
| Language | English |
| Liquid Volume | 200 Millilitres |
| Manufacturer | Karium Ltd |
| Manufacturer | Karium Ltd |
| Manufacturer Contact Information | Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. |
| Manufacturer Part Number | 40027079 |
| Material Type Free | Paraben Free, Shellfish Free, Silicone Free |
| Model Number | 40027079 |
| Number of Items | 1 |
| Other Special Features of the Product | Hypoallergenic, Not Tested On Animals |
| Product Dimensions | 3.6 x 5.8 x 17.5 cm; 240 g |
| Recommended Uses For Product | Color Protection, Dryness, Dullness, Hair Breakage, Split Hair |
| Scent Name | Floral |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 200.0 millilitre(s) |
M**S
Works very well 💜🖤
Works slightly better than purple shampoo alone. I dye my own hair and sometimes need a hand getting the roots right! This product is VERY good. For me, personally, no purple streaks - only silvery hair after one use (see photos). I painted it on in layers, onto my dry hair, and left for 10 minutes. Really pleased 💜🖤.
M**S
Lovely smelling conditioner. Leaves greys sparkling soft.
Lovely conditioner. Has a great smell and neutralises any of the brassy tones. Just be careful not to splash it onto any lightly coloured fabrics.
G**O
Good product
I do like this shampoo and conditioner, but they can be a little drying so mix half of my usual shampoo with this and seems to work at reducing the drying effect. I use once every few washes and it tones the brassiness and in my old dyed hair, along with toning down stark white hair that I have in parts.
A**.
Excellent but it can dry out your hair
This is brilliant to use as a temporary toner. You only need a really small amount to cancel out yellow and brass. Only downside is it can be a bit drying so I would advice not to use on chemically damaged hair as it will not help as it may make your look much more dry and distressed of already damaged. But it’s so effective if your hair quality is good, sadly I had to stop using after my hair got damaged
B**N
It does what it says, but......
I love the colour my hair is left in after using the shampoo and conditioner. I've only used them 3 times, which has been once every 3 weeks, however I'm left with a residue on my hair. It's even changed the colour of my hair brush. I've tried different quantities each time and still the same happens, even spending the time on extra rinsing. I've always used this brand in the purple shampoo and conditioner and never had this issue before. Anyone else had this issue?
E**A
Love
Love love love and love and is cheap. Love
M**Y
Really good for growing out color
Great if you have roots but are thinking about grey blending or just growing it out. Leaves hair a lovely ashy tone and banishes orange hues!
B**Y
Great looking, healthy shiny hair
Ive alot of white and silver grey in my hair and ive used the provoke 5 minute shampoo to highlight and enhance the colour. I tried the Go Ashy and the colour is much better. The brown has become more caramel colour and the silver sparkles in the sun. My looks as though ive had my hair lighted. The product was very easy to use and kept no purple hue on my hair. This is definitely my shampoo of choice from now on......10/10
Trustpilot
2 days ago
2 weeks ago