CoverGirl Clean Lip Color, Plum Isle, Satin Finish, Squalane, Avocado & Aloe, Carmine-Free, Non-Drying, 0.12oz

If you’re on the hunt for an everyday neutral lipstick that checks all the boxes — comfort, longevity, subtle elegance, and affordability—this is a standout choice. This lipstick delivers flattering universal colors perfectly, making it ideal for a wide range of skin tones. It’s the kinds of colors that works with both no-makeup makeup days and more polished looks. Comfort-wise, it feels surprisingly lightweight and soft, almost like a balm with a matte finish. There’s no tugging during application, and it glides on smoothly without drying out your lips. Unlike many long-wear formulas, this one doesn’t settle into lines or flake after a few hours. It stays put without feeling heavy or sticky. Another major plus: it’s fragrance-free — a huge win for those with sensitivities or just a preference for scentless products. No weird taste or smell to worry about here. In terms of longevity, it holds up remarkably well through several hours of wear, even through light meals and drinks. While not entirely transfer-proof, it fades evenly and leaves a natural-looking tint rather than a patchy mess. At under $10, the value is exceptional. The built-in sharpener at the base ensures precise application, making it even more convenient for touch-ups on the go.

Bought three of these in different colors and going back in for more before they sell out. Love the look of the tube and the product goes on creamy and smooth. The only thing that would make them 10 stars is if they didn't have that ugly barcode sticker.

PROS: CONS: Glides on smoothly It's not a full sized lipstick Stays on for hours, without using a lip base. Soft, color that goes with everything. It's not really pink, but more of a blush shade. Works for all skin tones It's not sticky.

Very creamy. Goes on nicely and smells nice. It comes off pretty easily though.

Nice color, but doesn't last very long.

Very pretty color. Long lasting.

This color is amazing and everyone compliments me on it!

Depending on the facts that I applied this lip color, named Plum Isle, with a lip brush and I wore a small amount of blush on my cheeks with it, I feel this shade looks flattering on my deep complexion. If you have a deep complexion and want to try this color, please also keep in mind that the fullness and shape of your lips will have an effect as well as to whether this looks flattering on you. If you don’t plan on eating for a while, this lip color has decent longevity. Even though the size of this lipstick is relatively small, this matter is easily remedied by using a lip brush so that not too much product is applied with each use. This feels moisturizing and not harsh once applied. I feel the texture of this lipstick looks a little viscous, though, unless I apply clear lip gloss over it to make the appearance more smooth.

Nice

It’s really hydrating and wears off naturally.

Very nice. Good pigment and creamy light texture. Would definitely recommend

just added it to my cart on impulse, honestly pretty impressed. It’s super creamy and really pigmented. No strong smell or anything weird either. It doesn’t last long and it’s definitely not smudge-proof, but I don’t really mind reapplying since it’s so affordable. I got Cocoa Whirl and True Petal, both are really pretty shades. They do look a bit lighter in person than the pictures online, but still nice. Nothing fancy, but great for everyday. I’d probably buy more shades.

Ok little bit take on me