L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step, No Brassiness, Rich, Smooth Creme Formula, Intense, Long-Lasting Color

Cute colorrrrr, def get this

Best Red Hair dye I've ever used. It comes with a slight bleach in it. My hair is pitch black and it took me some trial and error with a LOT of products to get it right. On the parts of my hair where I experimented, they didn't dye as easily, but the virgin came out blood red, especially when mixed with a bit of red! It's good I bought 4 because the next day, I used the other two to redye some of the darker spots and make it all even. It really does look like a salon-quality! When the dye comes out, my hair looks brown or a bit coppery, but it doesn't bother me at all. Brown is nice. Red is a hard color to keep up with, so dying the hair every two months (maximum) is best. Every month minimum is good. As a touch up, using this product on the roots and another red dye probably from manic panic on the already dyed hair will help keep the hair healthy. It's not good to continually bleach one's hair. If you don't want a POWERFUL and STRONG bright magenta and red to be showing, you can use the other L'oreal Excel Hicolor red or magenta that is NOT hilights. The hilights branch come out brighter and stronger. I didn't know this from the beginning and mixed the two products, wondering why my black hair didn't turn red! Contrarily, you can also use a 20 developer with this hilights Magenta and it would come out very nicely but not as strong as with a 30 developer. Oh and as a last advice, to prevent any bleaching damage, organic/virgin cocoanut oil can be applied to the hair graciously as least an hour ahead of dying. This helps your hair to dye easier and prevents damage. My hair is actually softer than before I dyed it because I used it! I hope this review helps. :D

Good love

The color is exactly what they advertise. It’s gorgeous, just make sure you get the L’Oréal developer to go with it

sooo good i use it on my hair everytime the only problem id say i have is it being dry after but i guess thats a given, make sure to oil!!

I wish it was beighter

It was not the color, it ended up being a dark purple looking color. I have purchased the color before which was a light brown not purple. Will not purchase again.

I didn't think this would work as well as it did, but I went from a dark brown to a very nice blonde. The vanilla champagne does not take super well on silver hairs, but the effect it gave my hair is Amazing! Follow the instructions and trust the process (I was very very skeptical while it processed), it does wonders!

Super produit que j'utilise pour refaire mes racines, ayant les cheveux rouges et étant brune cela m'évite de devoir refaire une décoloration à chaque fois que mes racines repoussent. Belle couleur bien rouge, j'ai les cheveux rouge depuis plus de dix ans et je n'ai pas refait une seule décoloration depuis que j'utilise cette gamme de coloration qui pigmente très bien et éclaircit le cheveux en même temps qu'elle le teint. Petite système D que j'ai trouvé à force de tester des centaines de colorations, j'économise beaucoup de temps et d'argent, une couleur tous les 2/3mois pour les racines avec ce produit et de la crème oxydante (même avec de la 20Vol ça décolore nickel) et sinon je refais la couleur sur les longueur tous les mois et demi avec des couleurs/soins comme le MULATO, la riche direction, special effect dilués avec de l'après shampoing c'est tip top et vos cheveux seront beaucoup poins abimés que si vous faisiez des couleurs traditionnelles à l’ammoniaque ou des décolos tous les deux mois.

I used this with 30 developer as recommended on dark brown virgin hair and it did nothing. Waste of money.

شهرين وماوصلتكم ولا رجعتو فلوس ايش الخدمه هذي السيئه جداااااااا ماشفت اسوء من كذاااا دفعت كل الاقساد وانتم مراجعتو لي فلوسي اقسم بالله اسوء من كذا مافي ولا في اي تجاوب

Great color and easy to use.

Excellent easy to use on hair !