






🎉 Turn heads with every shimmer—because your hair deserves the spotlight!
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in Intense Copper delivers vibrant, multi-tonal color with 3X shimmering highlights. This vegan formula offers over 50 bold shades inspired by cutting-edge fashion trends, providing salon-quality results at home. The included Bonding Care Complex conditioner strengthens hair bonds by up to 40%, ensuring color longevity and healthier hair. Perfect for covering gray or enhancing pre-lightened hair, Feria transforms your look with dazzling, long-lasting brilliance.






| ASIN | B07D9SWKRF |
| Best Sellers Rank | #384 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (50,634) |
| Item model number | 071249378885 |
| Manufacturer | L'Oreal Multipacks Ameripac |
| Product Dimensions | 2.75 x 7 x 6.5 inches; 1.27 Pounds |
| UPC | 071249378885 |
M**N
Safe for Pre-Lightened Hair !!
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye
A**Y
Great color, love it
I love this hair color! I buy it again and again. It has great coverage, even on my unbleached hair (though it's brighter on bleached hair). And it fades nicely into a soft pink. It also does NOT stain my tub when I rinse it in the shower. Woohoo!
T**G
Best Black Box Dye Yet!
This is the best result with black hair dye I've ever had. It has great coverage even with sparse gray hairs. My hair still looks shiny and healthy afterwards.
W**Y
Love this hair dye!
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI: it will dye the floor and the wall!
Y**A
L’Oréal Paris
“L’Oréal Paris Feria B61 delivers a vibrant, multidimensional cool brown with great shine. The color looks modern and lasts well, leaving hair soft and luminous without brassiness.”
B**E
Not for gray or highlighted hair
I called the L'Oréal hotline, excellent hair customer service. I thought the wrong color was in the bottle as my hair is darker than before. The agent was excellent. It will darken gray hair and my gray is now dark brown. She also said it will darken any previously lightened hair color. Sure enough, fine print on the box says “extreme lightening for darker hair. Lifts to 3 levels.” The box also says in super fine print “not recommended on predominantly gray or heavily highlighted hair.” This was not on the Amazon description. She recommended not lightening my hair with other products for 4 weeks. She recommended washing with Head & Shoulders several times. However, it might only lift from my white/grey hair and not the previously lightened hair.
D**A
Great product used freqnyly. Pric went up ? same product, just colors! recommend 👌
This is a great product/ color! I've used this one several times it's very gentle on your hair and the color stays for a while. My only complaint is they've raised the price considerably within the last couple years
U**G
BE WARNED! ORANGE ROOTS!
I like this product but PLEASE if you are taking your hair from a dark color to a light color, do NOT follow the instructions in the box. I was going from a medium-dark brown to a light brown. The instructions say to start the color 1 inch down from your roots applying color from mid-head to the ends and let that set for 20 minutes and then when that time is up apply the rest of the color to your roots and let that set for 10 minutes. I questioned this and it didn’t make sense to me — I thought why would your roots need less time with the hair color on your head when doing the entire head — but I told myself to just follow the directions on the package. BIG MISTAKE. Exactly what I feared would happen, did happen. ORANGE ROOTS! It looks insane. So I just reordered the product and will attempt to correct this tomorrow by applying more to my roots. But be warned! Just put it all over your head on the first go-round and leave on for 30 minutes if you are trying to go from dark to light.
W**D
Good colour payoff, enjoyable user experience. Made my hair shiny and soft. The conditioner included smells like/feels like Matrix So Long Damage, which is a nice way to finish the process.
S**D
Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.
A**C
Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?
R**I
This is a beautiful colour. It is a deep burgundy and that was what I was looking for. The quality is amazing. I have a very bad experience with Garnier Nutrise colour. So, I am happy with this one. Please, keep in mind, the time they state is accurate. I left the colour on my hair for 25 minutes. If you leave it longer, no more colour is getting in your hair, but may damage it! They test it. Also, I didn't wash my hair for 3 days after the colouring. That way, it absorbs the colour deep in to your hair. Then I wash my hair 3 times a week. The colour was still running after the 3 days but only a bit. I couldn't see it on my pink hair towel at all. I hope, it will last a month before my grey hair will show up again. I agree with some girl's comments that you need to follow the instructions. Then you will have a beautiful, shinny and smooth hair. I used Garnier for close to 15 years. This is my first experience with other brand and I am very happy that I switched to L'OREAL PARIS FERIA. Thank you Amazon for the fair price! I ordered 2 more and will order again in the future.
A**A
The first time I'm using garnet feria ! If ur looking for streaking black or dark brown hair it won't show but if u are looking for a tint it will be visible only in the sunlight . Go for it . I loved the tinted look and my hair was already pre coloured with darkest brown L'Oréal .
Trustpilot
3 weeks ago
3 days ago