Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

This goes darker than expected and slightly warm brown / beige gold on platinum blonde hair but a great lowlight shade if you have light brown/ strawberry blonde roots and want to blend them in to bleach blonde hair. The colour is very dark in comparison to the colour shown on the box if your colouring your whole head- I had to use a colour stripper to remove it last time as it was too dark / harsh for my liking as it went a dark gold/ warm brown colour.

Absolutely love this product. Have used many hair dyes but this was so easy with the comb nozzle, and hadn't realized that I didn't put the gloves on..it was so easy to just go through the hair. Really pleased with the colour as it covered my white\grey hair and the shampoo and conditioner has left my hair with a great shine. I will definately order this again.

I bought this to cover root greys and tone down the yellow blonde, I have multiple tones going through my hair blonde and very light brown , I also use a few tape ins either side of my hair for thickness due to have very fine hair. I covered all my head (shoulder length hair) including the tapes left on for 30 mins . All I can say is I really like the end result it’s completely removed the yellow tones from my extensions and my own hair and I am left with a silver blonde ash colour which is much better than brassy yellow I had going on. I will say that it did loosen one of my extensions so I had to retape and refit but no drama there. Really surprised and will use again when my greys start coming through again.

Honestly I didn’t expect much of a box bleach, I even tried to return but since I couldn’t I gave a shot and was worth it. It lightened my roots to a very pale yellow with only 30 vol developer that comes with the box and my hair didn’t snap, it looks and feels healthy. It doesn’t come with a toner so you need to order one. I wish I had ordered more because one box was enough for my roots, but I wanted to bleach wash the middle parts of my hair and one box covered well but not everything. So I would say one box for roots and 2 boxes for middle part for a bleach wash.

This colour leaves my hair in lovely condition, the colour is a bit darker than I would like or expected but after a couple of washes it's nice 😊 I wouldn't say it's ash blonde on my hair,

Best home dye kit that ive used in a long time , I have very long thick hair , 40% grey and was much easier than others to apply ,was much softer and silkier gliding on so didnt miss any greys that others do

0 stars. This has ruined my hair. My hair was lovely blonde and it's turned it brown. I wouldn't trust it if I was you.

I absolutely love the L'Oreal Paris Preference Hair Dye in 8.1 Copenhagen! This dye gives my hair a stunning, luminous color that lasts for weeks. It did not cover my greys completely, but left my hair looking vibrant and youthful. The cool blonde shade looks so natural and sophisticated—exactly what I was hoping for. The application process is a breeze with the smooth, non-drip formula. If you add 0.22 igora to this color, it will make your hair more ashey and cool blondes! *Since I had dark brown hair, and copperish reflections* 0.22 with this color helped my blondeless. My hair feels incredibly soft and well-conditioned after using the included care treatment. The color is rich and multidimensional, making my hair shine beautifully. I highly recommend this dye for anyone wanting salon-quality results at home.

Great product. Doesn't damage your hair. Been using for years.

Je l’adore mais il faut savoir que mes cheveux sont blancs à la base. Sur un blond foncé je ne tenterais sûrement pas.

Rien bonne couleur et le plus le soin en tube genial

Perfetto

Good price