Organic Beauty - I Create Curl Memory Gel | Strong Hold, Hydrating, Elongating | Non-Toxic, Cruelty-Free Haircare (2 Pack - 2 fl oz | 59.1 mL each)

My hairdresser has used this product on my hair for a few years now and I always loved how it turned out so I finally bought my own bottle. It's a really slippery gel that holds onto hair really well. It works best with very wet hair. A little bit goes a long way and if you use too much, it can flake a bit as your hair dries. The scent is subtle but very fresh and clean.

As someone who has fully supported this brand for a long time, I can confidently say that this hydrating styling gel is a must-have for anyone serious about the health of their curls. This is an unsponsored review, but I want to share how much this product has transformed my hair routine. The gel delivers on its promise of creating elongated curls with a flexible hold that lasts all day. I love that it smoothes, hydrates, and holds in just one step, making my styling process so much easier. The mineral-rich bamboo extract is a standout ingredient, providing a resilient yet pliable hold that helps build style memory while protecting against breakage. One of the best things about this gel is the generous slip it offers, making application a breeze. It forms a flexible, soft cast around my curls, ensuring they stay in place without feeling stiff or crunchy. Plus, the nourishment it provides to the hair shaft keeps my curls looking healthy and vibrant. I’ve tried many products over the years, but this gel stands out because it truly supports the structure of my curls while keeping them smooth and elongated. It’s ideal for all curl types, and the clean, high-quality ingredients are a big win in my book. Knowing that the ingredients are organically and sustainably grown, ethically harvested, and sourced from trusted plantations around the world makes me feel good about what I’m putting in my hair. If you’re looking for a styling gel that’s as committed to the health of your curls as you are, this one is worth trying. It’s been a game-changer for me, and I can’t recommend it enough.

My new go to product (with I Create Hold) for styling and defining my very coily natural hair. I LOVE the look! Also, very hydrating. Great value for the money. Once I got a feel for the product I realized that a little can go a long way. Unless I drench my coils in the shower, there is no need to reapply daily. I mix with about 25% I Create Hold for the staying power. (Experiment with the best blend for your hair). I discovered that using I Create Hold by itself resulted in more shrinkage than I liked. This product hydrates, defines AND elongates (my hair). Secure with a silk scarf at night. In the morning, spritz with water or a very quick dip under the shower, reshape and awaken coils, and you’re on your way.

I think this just became my favorite hair product ever. I love the hold, and the fact that my curls last all day, and by day 2 i just have to dampen my hair a bit to bring them back. Not a lot of frizz, especially since I live in a humid are. Since I have fine hair, I don't use too much. I will say it is rather small for how much it costs. One of my most expensive products, but I'll have to make it last.

I learned about this product when I was trying to figure out how to have better curls in my hair. My favorite curly stylist says that if it doesn't cast it's not going to last and this is perfect for creating a good curl cast. I put this on when my hair is wet and then I squeeze my hair with a towel to help dry it. This creates a crunchy cast but once the hair dries, you can squish it with your fingers and break the cast. The curls look soft and gorgeous and last for days. It was reasonably priced and has a good light scent to it. I don't need to use that much product on my hair, maybe one pump full but I have mid-length hair. I am very happy with my purchase!

For those with 3C and beyond curl patterns, this stuff is the BEST for creating lasting curls! I was turned on to this stuff at the salon I took my daughter to that specializes in curly hair and now I can’t imagine doing her hair without it! I’ve tried numerous other similar products over the years and nothing has come close to doing what this stuff does with no crunch, flaking, or buildup! It’s just a bonus to have found the refill pouch that is more environmentally friendly than another plastic bottle! Worth every penny!

I really tried to like this product. I really like that it holds my curls, but unfortunately it dries crunchy and no matter how much water I added to my hair in combination with this product my hair just did not like it. I used this product consistently for about 3 weeks and I was not able to figure out the right combo for getting the hold without all the crunch. The primary ingredient is aloe, and my fine curly hair just seems to hate aloe. My hair was shiny, but not moisturized. The product smells lovely and is not overpowering at all. I would advise buying the trial sizes before committing to the full size.

I use this and the imagine curls foam styling product from Innersense. My stylist recommended these as I was growing out a bleached white pixie cut (friends don't let friends get these!) I have always had natural wave, maybe even curl depending on the cut length. I needed something to help me bridge the grow out and limit breakage. These products have no alcohol and are not drying. They are so EASY. I don't even take as much care as they do in the videos online for application. Wash, condition, squeeze out water and then product, finger combed. . A little bit of air time before I add the styling foam, scrunch and diffuse. It's so easy. I hate spending time on hair and if this was at all a pain I wouldn't use it. I've never NOT used it since I started and I've been accused of getting a perm, my curls so happy. I bought these for my daughter and then I bought another set for a friend. A little goes a long way, and I can go three days before washing with really good looking curls. First day is a little tight and then it loosens perfectly. Even the areas on my head where I would have said my hair was almost straight have taken to curling up. Love it. Never stop making it.