



Full description not available
| Best Sellers Rank | #1,315,851 in Books ( See Top 100 in Books ) #1,031 in Advertising (Books) #1,042 in Hospitality, Travel & Tourism (Books) #3,888 in Marketing (Books) |
| Customer Reviews | 4.1 4.1 out of 5 stars (52) |
| Dimensions | 7.6 x 1 x 9.3 inches |
| Edition | 2nd |
| ISBN-10 | 0470891076 |
| ISBN-13 | 978-0470891070 |
| Item Weight | 1.55 pounds |
| Language | English |
| Part of series | The Wiley Event Management |
| Print length | 320 pages |
| Publication date | March 13, 2012 |
| Publisher | Wiley |
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