








✨ Unlock your hair’s ultimate glow-up with Gold Label Keratin! ✨
Gold Label 120ml Keratin Hair Treatment is a professional-strength formula designed to smooth, strengthen, and hydrate all hair types—including coarse, curly, and chemically treated hair. Infused with keratin amino acids and a proprietary blend of argan, jojoba, and grape seed oils, it delivers frizz elimination and long-lasting shine for 3 to 9 months. Ideal for those seeking salon-quality results at home or in professional settings, this treatment withstands repeated heat styling and transforms unruly hair into sleek, manageable strands.










| ASIN | B085S5NJ96 |
| ASIN | B085S5NJ96 |
| Customer Reviews | 3.9 3.9 out of 5 stars (469) |
| Date First Available | November 2, 2025 |
| Date First Available | November 2, 2025 |
| Hair Type | Curly |
| Item Form | Liquid |
| Manufacturer | GOLD LABEL |
| Manufacturer reference | GL-120 |
| Package Dimensions | 16.79 x 11.1 x 5.89 cm; 290 g |
| Package Dimensions | 16.79 x 11.1 x 5.89 cm; 290 g |
| Scent Name | Unscented |
| Size Name | 2.5 Fl Oz (Pack of 2) |
| Skin Type | All |
| Target Gender | Female |
V**E
This product WORKS. Hands down, it’s the strongest keratin treatment I’ve ever had, with such great lasting power. That being said, know that this is not for beginners. I would only recommend this is you’ve previously had keratin treatments, and are somewhat familiar with the application process. The directions are great: simple yet extremely explicit. Make sure you’re following them to a T. Don’t apply this too close to your scalp, as it will burn you. Don’t feel compelled to use the entire bottle unless you have very long hair. A little goes a long way. DO NOT APPLY THIS PRODUCT INDOORS. And definitely don’t blow dry indoors. You’ll pass out from the fumes. They are incredibly strong. They’ll burn your eyes and your lungs. This is the price we pay for beauty, I guess. In order for this product to be effective on thick hair and unruly curl patterns, it obviously has to have a high percentage of formaldehyde. It does smell like chocolate at first, but then the chemical smell becomes overwhelming. If you’re able to flat iron outdoors, I would recommend doing this as well. Wear a mask, drink water, take breaks as needed during the blow dry/flat iron process. You might feel like giving up at this point, but know that you’re almost there! For maximum results, be sure to leave this in the full 72 hours. I was honestly amazed with how well this turned out, and I honestly couldn’t believe that I accomplished this on my own. It’s so much better than anything I’ve had done at a salon.
C**I
I have 4b hair , decided to try this product based on the reviews, over 50% positive . Now here’s the key, I would say this product is for professional application, meaning: a hairdresser should apply it or at the very least a good wannabe hairdresser friend. My hair dresser read the instructions twice for good measure, and followed it to the letter, including removing excess product before drying, and opening windows for ventilation, when drying my hair, I found the smell not unpleasant no eye watering effects what so ever. Four and half hours later , The results are and remain astonishing literally transformed my unruly tangled hair , to a tame , smooth, want to run my fingers through it in disbelief, can’t believe it’s my hair. Now 5 days on, my hair is still poker straight and remains tangle free and soooo easy to manage. I have booked a WBD today, my first at a salon in 3 years. I am quite sure I wouldn’t have the patience or got the result if I’d attempted to do this myself, . My hair dresser is even thinking of buying some more for herself and a few clients. A well deserved 5 stars in my opinion..
A**M
Leute kauft es euch das Produkt nicht. Ich würde nicht mal einen Stern geben wenn dies ging. Das Haar wird nicht glatt. Stattdessen verfilzt das Haar , stumpf und trocken. Beim glätten sitzt man ewig weil die Haare total verkleben und verfilzen. Habe es nach Gebrauchsanweisung gemacht und mich schon gewundert das es ins trockene Haar gemacht werden muss. Normalerweise kommt es ins feuchte Haar und wird mit einer Bürste nach 50 min eingefönt. Es bringt auch nicht den gewünschten Effekt. Normalerweise müsste es das Geld zurück geben, aber das ist ja hier nicht möglich weil sie das Produkt ja zurück geschickt haben möchten. Leere Flaschen habe ich leider nur , und keinen Effekt für mein Haar.....Nehmt dieses Produkt vom Markt bevor noch mehr Leute sich ihre Haare ruinieren
C**N
I have 3B hair and whilst the curls might look beautiful I have always found them such a pain to maintain and have always preferred straighter hair on myself (just personal preference). Before treatment I would blow dry, flat iron and then hope it wasn’t a hot day, a humid day or a rainy day. Well mostly I ended up having to wear my hair curly and restyling (which include rewetting,) my hair everyday. This is exhausting and not great when it’s cold in winter. The keratin treatment has given me pretty much straight hair that stays straight even on a hot day. I can pretty much just blow dry it. I’ll flat iron on the lowest heat but just to go over the hair and not in sections just the whole thing in about 30 seconds. That’s it (other than my fringe which takes a bit more time) The first time I did the keratin treatment with this product I only used half the bottle. Admittedly i had to do the treatment again two months later but for root regrowth. The rest of the hair didn’t require it so soon. If I do my fringe more regularly the rest of my hair can wait 3-4 months This product is easy to apply - just follow the instructions I’ve used relaxers in the past but they are harsh and it’s easy to end up with a kink. My hair is so healthy at this point especially after having had a nice cut. I plan to continue this treatment whilst growing my hair. I’m so happy I don’t have to wet my hair every day and I am frizz free. I don’t care about preserving my curls so I followed the instructions completely and my hair isn’t really curly now. I could maybe get to a wave. If you want to keep your curls and just have less volume and frizz - when you come to flat iron, don’t pass the iron over as many times as the instructions say and you’ll still have your curls. There’s some YouTube videos of people doing this which you may find useful. All in all this product is amazing and I will continue to purchase it.
J**I
I love the results, my hair isn't puffing up at even the thought of humidity anymore nor reverting mid silk press. And took 10 mins to blow dry after I was able to shampoo my hair again and has a healthy shine with no serum or oil. But the smell is really strong so best to blowdry outside when applying.
Trustpilot
2 weeks ago
2 months ago