Strategic Management: Concepts

This is a wonderful textbook with very real-life cases (relevant ones). Global Management is a reality and this author is able to explain the nuances in a very clear manner, weaving in the examples of companies (MNCs) that are part of our daily lives.I have enjoyed it as a textbook and the ability to navigate (search) for material is really great. I find the graphics and illustrations in general very useful as learning support. I must emphasize that it is shareable with two devices - so I have it on my iPad and on my desktop kindle app providing me the liberty to access the information pretty much everwhere. Being a business traveler this means a lot!

At least the book is an ebook and not a "600lb" textbook. That part is nice but the format is weird. The wording is large, the page layout doesn't look like a real textbook, not all of the usual kindle characteristics are available. The pages numbers are not page numbers at all, but location numbers from 1 to 15,914 and it skips numbers with consecutive pages. Its fine, just odd. You still have the search function, table of contents and location (page) jump function. It would be nice if the 2014 textbook was a kindle book. Still better then lugging a big textbook around.

This textbook has a combination of foundational concepts, well-known models, innovative perspectives, and the latest examples to help understand governing principles of strategy and business through familiar contexts. The content is so interesting that each chapter goes by so fast that you actually wish it was longer (that is very rare for textbooks in my opinion). Hands down this is the best textbook I have ever bought during my MBA. This textbook has turned into a book that has a place on my bookshelf even after the class has finished....I even took it with me to my summer internship!

RushLtd is prompt to responed! That was very much appreciated and told me right from the beginning RushLtd. cares about their customers! I know my experience with RushLtd. Although,my initial experience did not start off as I had expected; their actions to gain their customers' trust and supports confirmed this is a business I will be doing business with and recommending to others.

I am using this textbook for my MBA level business policy/strategy class currently. I have to do a semester-long project on a company which includes a SWOT analysis, TOWS matrix, and strategy implementation. This book has been extremely helpful so far. What I really like about it is how it has really brushed me up on all of the concepts and they are all layed out pretty clearly. I would recommend this book for other business courses.

I was required to purchase this book for a Global Competitive Strategy core course (MBA/The College of William & Mary). This book is extremely well written, concise, and informative. The content includes new information as well as previously learned business principles/models/etc.; however, content that is covered in other courses, e.g., marketing, is set in the context of the overall business strategy. The text is expensive but it is also high quality.

I had to buy this textbook for a school course. It was cheaper to buy it online than in print. The content is decent, and has some real world experiences.

The connect plus version doesn't provide the code for a marketplace simulation.At my university this book is in a course that pairs it with a marketplace simulation, the connect plus is NOT i repeat NOT a code to the marketplace simulation. You must purchase that simulation code separately.

Although the content is the same, the version and cover do not match the image of the book. Should have been advised that this was not the cover that I would receive so I could act in conformity.

La stratégie est un sujet complexe qui est vraiment très bien décliné dans ce livre très pédagogique avec de nombreux exemples illustrant les concepts. Il s'agit d'une grande référence.